Two Pipelines — One Works
The brand deal pipeline most creators are running:
DMs → spreadsheet → email thread → Google Doc contract → PDF invoice → chase payment
The brand deal pipeline that actually works:
First contact → qualification → rate proposal → contract → deposit invoice → production → delivery → final invoice → follow-up for retainer
Same steps. Completely different outcomes when you treat it as a system instead of a series of one-off conversations.
1
0 comments
Two Pipelines — One Works
