25d • Brand Deals & Rates
Signs a Brand Is Worth Your Time
Signs a brand is worth your time:
→ They have a clear brief before the first conversation → They've worked with creators before and can show examples → They respond quickly and communicate clearly → They don't ask for spec work or "test content" before signing anything → They accept your standard payment terms without excessive pushback
Signs a brand will waste your time:
→ Vague brief, "we'll figure out the details later" → "We don't have a big budget but the exposure is great" → Multiple rounds of negotiation before anything is agreed in writing → They want content before any deposit or contract
Trust your instincts. The brands that are difficult before the deal are almost always difficult during it.
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Signs a Brand Is Worth Your Time
