Most creators treat every brand enquiry the same way. They respond, quote a rate, and hope for the best.
The ones who consistently close better deals do one thing differently: they qualify the brand before quoting anything.
Ask yourself before you quote: Is this brand already spending on UGC? Do they have a real budget or are they testing the waters with gifted collabs? Is the person contacting me the decision-maker?
That information changes your entire approach — and your rate.