Apr 6 • Brand Deals & Rates
Most Deals Are Lost in the Follow-Up
Hot take: most creators lose deals not in the negotiation but in the follow-up.
A brand reaches out. You reply. They go quiet. You assume they moved on.
Statistically, most purchasing decisions take 3–5 touchpoints. That first reply is touchpoint one. If you're not following up at least twice after silence, you're leaving deals on the table that were already interested.
What's your follow-up system?
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Most Deals Are Lost in the Follow-Up
