How to Generate Listings Using the Wholesaler’s Playbook

Alright team — today I want to shift your mindset a little.

As most of you know, we’ve got a full wholesaling division, and naturally, not every deal we lock up fits the wholesale model. When that happens, we end up referring those properties out to our real estate partners for listings.

But here’s the thing:

I want you to start thinking like a wholesaler when you’re prospecting for listings.

Wholesalers don’t wait for opportunities — they create them.

They go directly to homeowners, find problems, and offer solutions.

You should be doing the exact same thing — just with a different end goal.

Think Like a Wholesaler

Here’s how wholesalers find opportunities (and how you can turn those into listings):

Pre-Foreclosures: These are sellers who need a way out. You can be their exit strategy.
Expired Listings: Someone already tried to sell, and it didn’t work. Now’s your chance to show them how it’s done.
High Equity Owners: People sitting on a ton of equity might be ready to cash out — they just need the right nudge.
Adjustable Rate Mortgages: Many of these are resetting next year… which means higher payments and potential motivation.
Government Shutdown Angle: With what’s happening now, a lot of people are being hit financially. Some will start reevaluating their biggest expense — their mortgage. Those are future listings if you reach out first.

What You Should Be Doing

Start reaching out, building relationships, and setting yourself up to be the agent they call when it’s time to sell. Don’t wait for listings to hit the MLS — find them before anyone else knows they’re coming.

If you want a quick crash course on how to run a wholesaler-style lead gen system (without being a wholesaler), drop a comment below — I’ll coach you through it.

Let’s start thinking outside the box. This is how you win when everyone else is sitting around waiting for listings to fall into their lap.

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