AI writing hasn't overwhelmed the web yet...

New articles generated by AI briefly outnumbered those written by humans online, but the two are now roughly equal, per a new report from SEO firm Graphite.

Why it matters: Researchers have long feared that if AI-made content online overwhelms human-created material, large language models could choke on their own exhaust and collapse.

The big picture: A 2022 report from Europol estimated that 90% of online content would be generated by AI by 2026.

According to Graphite's analysis of 65,000 URLs that were posted online between 2020 and 2025, the percentage of AI-generated articles rose sharply after ChatGPT's launch in 2023.
The percentage of AI-generated articles in this data set briefly surpassed human-written articles in November 2024, but the two have stayed roughly equal since.

https://www.axios.com/2025/10/14/ai-generated-writing-humans

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