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Jul '25 • 💬 General Discussion
Trials and Retention
Seen some great success from people with Paid trials etc. but on the other hand heard some people struggling with getting them through the door, or converting them... Got any tips to share?
I'm also interested what happens when a trial is booked on.
To improve show up rates and conversion you could try some of or all of the following...
- 24hr and 2hr reminder emails or texts (significantly improves show up rate)
- Phone call confirmation of trial booking (Gives them the human connection via voice and chance to ask any other questions)
- Share recent success stories from new students (even better - use same age and from same class, you will know this from trial form data)
- Share testimonials from parents
- Offer incentive for those that show up, and for after a trial to encourage more sign-ups
- Map out onboarding process for new students to get them better integrated into your school
- Voice note messaging... Whatsapp business allows you to be connected this way and a friendly voicenote can go a long way. During the trial process or just sending a parent some feedback or kind words at the end of the month.
Has anyone implemented some of these? Can you share any other tips that has helped you with trials, conversion and retention?
Please share below! 👇🏽😃
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Trials and Retention
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