2. What is a Personal Brand?

3. Your Worst Nightmare

4. How to avoid that

5. How to stay relevant

6. How to make it HURT

7. How to piss people off

8. Know - and Own - Thy self

9. Exercise: Watch This Documentary

10: How to build a POWERFUL brand

11. 3 Types of personal elements

12. ETM

13. The ONLY 3 content types

14. You're asking the wrong questions