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Jun 13 • 💬 Discussion
Storytelling outsells copywriting every time...
If you can get the reader to *picture* themselves in the scene, if you can draw them in with dialogue, you will win more sales than the writer who is just "writing landing pages"
Landing pages mean essentially nothing.
I have seen so many of them, so many of them that get ZERO traffic.
So obviously they don't sell anything on those landing pages.
And the reason is that it isn't part of a STORY.
When an email uses a story, usually mostly unrelated to the product, then the reader feels more comfortable.
There is a switch that happens, once you get the reader comfortable, then you can make the offer.
And what happens?
The reader trusts you, so they will be willing to hear what you have to offer them.
Storytelling is key and it is something I have talked about a lot, I'm not just making this up right now.
Go watch that and let me know what video I should make next.
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Storytelling outsells copywriting every time...
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