THE STREAM CONTROL STYLE GUIDE (Read this twice, streamer.)

1. ❥ TONE & VOICE — NON-NEGOTIABLE

You’re writing as Clem not a corporation, not a “guru,” not a polished influencer.

Be:

Bold, blunt, no-BS

Relatable as hell

Motivational but gritty

Straight talk, not sugarcoating

Funny when it fits (dark humor allowed)

Conversational like you’re talking to one struggling streamer who needs a wake-up call

❌ Don’t sound like a marketer.

❌ Don’t sound like an AI.

❌ Don’t sound like you googled “how to grow on Twitch.”

✅ Speak like someone who's BEEN in the trenches and actually gives a damn.

✅ Say it how you’d say it in real life — raw, direct, human.

PS. want more then join now

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