Had a panic call from one of you on Friday.
"Stacey, I've been doing 30-minute treatments. Just found out my device works WAY better at 50 minutes. My clients already prepaid for packages. How do I change this without looking incompetent? Without them demanding refunds?"
I know some of you are facing this EXACT situation right now. Different device maybe, but same problem.
Here's the script that changed everything:
"Sarah, you've been with us since day one. We've learned so much about getting even better resultsโit takes 50 minutes, not 30. Your next two appointments? We're upgrading you at no charge. I want you to experience what this can really do."
She literally gasped. "I can say that?"
YES. Not "sorry we screwed up." Not "please don't leave us."
Just "you're special, here's something special."
๐๐๐ง๐๐ข๐ก ๐ฆ๐ง๐๐ฃ๐ฆ (๐ฑ๐ผ ๐๐ต๐ถ๐ ๐ง๐ข๐๐๐ฌ):
1. List ALL your prepaid early adopters
2. Call them personally (not text, not email)
3. Use the script above
4. Schedule them for your NEW optimized treatment time
5. Make them feel like VIPs getting exclusive access
๐ง๐๐ ๐ ๐๐ง๐ ๐ง๐๐๐ง ๐ ๐๐ง๐ง๐๐ฅ๐ฆ:
Your current model: $200 ร 6 treatments = $1200 (and they price shop)
Premium positioning: $375 ร 6 = $2250 (and they bring friends)
Per 100 clients = $105,000 difference
But here's what really happenedโher early adopters became her EVANGELISTS. Because she made them feel like insiders, not victims.
๐ช๐ต๐ผ ๐ฒ๐น๐๐ฒ ๐ป๐ฒ๐ฒ๐ฑ๐ ๐๐ผ ๐ณ๐ถ๐
๐๐ต๐ฒ๐ถ๐ฟ ๐๐ฟ๐ฒ๐ฎ๐๐บ๐ฒ๐ป๐ ๐ฝ๐ฟ๐ผ๐๐ผ๐ฐ๐ผ๐น๐ ๐ฏ๐๐ ๐ถ๐ ๐๐ฒ๐ฟ๐ฟ๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐ผ๐ณ ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐ฏ๐ฎ๐ฐ๐ธ๐น๐ฎ๐๐ต?
This works for ANY service upgrade:
- Switching product lines
- Changing treatment protocols
- Fixing pricing mistakes
- Upgrading your service model
Drop your specific situation below and I'll help you script it. ๐
We're all in this together. Your wins are our wins.
#MedSpaOwners #PricingStrategy #ClientRetention