FUNNEL FLOW OVERVIEW
1️⃣ Lead Magnet Page (Free Offer)→ Gives value instantly (mini app, checklist, guide)→ Collects email
2️⃣ Tripwire Page (Low Ticket Offer)→ $9–$27 irresistible offer→ Complementary to the freebie
3️⃣ Thank You Page / Upsell Page→ Invite to bundle, Skool, or upsell→ Add limited-time offer or urgency bonus
📋 FUNNEL ASSET CHECKLIST
✅ Lead Magnet (.pdf, .app, or .docx)
✅ Landing Page (Stan Store, Beacons, Skool post or Gumroad)
✅ Tripwire Product ($9–$27)
✅ Sales Copy (done-for-you – I’ll include)
✅ Delivery Automation (email or Notion vault)
✅ 3-part Email Follow-Up Sequence
✅ Optional Upsell ($47–$97 bundle or mini course)
🧠 POSITIONING FRAMEWORK
- Your freebie solves a surface-level problem
- Your tripwire solves the deeper problem
- Your upsell offers the complete system
Example:
- Freebie: “Mini App Idea Generator”
- Tripwire: “Mini App Builder System™ ($27)”
- Upsell: “Digital Product Launch Kit ($97)”
💬 CTA COPY EXAMPLE
"Want the exact system I used to launch this free mini app?
Grab the full Mini App Builder Kit — on sale for just $27 right now."
Use this Framework to Get Results!!!