Just wanted to share one of our favourite TikToks from a brand we are managing on the platform. It can be so simple to add a trending sound and some copy to turn some footage into a winning ad.

While creating content for social media, it's pretty easy to just rely on Premiere and Photoshop for all of your content, which are both amazing and endlessly useful tools. But when you look into what else is possible in the creative cloud, the possibilities for vitality are endless. An example is, a slightly newer program, Adobe character animate. Have a brand that has a mascot or character included in its branding? Drop it into Adobe Character Animate and you can suddenly have your mascot narrating your videos, this is a technique often used on platforms like youtube or twitch but it is making its way onto TikTok. 3d programs are also becoming easier and easier to use. There are so many programs that can open new doors for your content, it's just about trying them out. Adobe posts tons on their socials about how successful accounts are breaking content barriers with their super-accessible software. I often will take a look at what their posting and take inspiration for what I'm working on next.

hey @Noah Hunter Dorsey in module 5 of the native ads machine in the tiktok hooks lesson it is stated that @Lucas Spinella will show how to use the tiktok style text templates on canva in the lesson after however there is no other lesson. Also when i click on the template link it takes me to a slideshow of the template in images so i cant actually edit any of the text. any help would be much appreciated, cheers.

Hi all, Could you please advise a video that explain how TikTok works (ie. creating business profile, posts, hashtags etc) for B2B and B2C as we do want to focus on TikTok for our startup? Many thanks eCater | ecater.io

I'd love to extend out an invitation to any members of the CC hub who have TikTok, branding or marketing related questions :) Ask me below!

1. Product demos with creative storytelling elements 2. 360-degree virtual product tours 3. Emotional customer testimonials with a before-and-after transformation 4. A behind-the-scenes look at the product creation process 5. Collaborative influencer challenges 6. Employee day in the life 7. Customer service role play scenarios with a comedic twist 8. Step-by-step product tutorials 9. Showcasing the brand's sustainability efforts 10. Photos of the week with mode on TikTok

If it's not obvious by now, every brand is going to need to be on TikTok sooner or later... Soon, not having a TikTok will be like not having an instagram. And just like Instagram 8ish years ago, Brands that can find success on their early, Can dominate their niche and become the go-to brand for years to come. Brands that get on their late, Will find it harder to grow, and always be playing catch up. So RIGHT NOW is the time to get started. And if you have started, but haven't got results... RIGHT NOW is the time to start taking it more serious. But I understand that if you're a solo-preneur, Spending hours every day on TikTok, Spending thousands every month for an agency, Just isn't realistic for you right now. So I've taken the exact systems and strategies that 7 & 8-figure e-comm brands are paying us $28k+/month for... And put them into a step-by-step program that will show you; How to Start and Grow a Tiktok account that generates thousands of views, followers and customers every week (without spending any money). It's called Viral On TikTok. CC Hub subscribers can find it under the 'Classroom' Tab in this group. For non-subscribers, click the link below to get instant access! 👇 https://buy.stripe.com/fZe7sPcAzcvC5203ce

Hey Creative converters, would love to book a call with you guys. I was having some trouble trying to send the request so not sure if you guys got it. Just reaching out here just in case

Can't believe there's a resource out there for business owners to make native ads, I can't recommend Noah's Native Ads Machine course enough- especially if you're someone who is looking to grow your business online 🔥

I get it! You have all these features and benefits for your product and you want to scream them from the rooftops! The issue - it's wayyyyy too obnoxious! So NO ONE listens! Let's take a hair oil for example It's features and benefits - - enhances the look and feel of your hair for softer tresses - penetrates strands deeply with healing technology, enhancing shine and moisture. - luxurious dry oil texture - calms frizz and hydrates So what's a better way? - natively speaking about them - changing the language to be more conversational [let's use this hair oil, she's needing some love, we want her shiny!] - fun, casual text pop-ups - keep them short and low-key - use humour and relatability - ask the question, make the joke, keep it fun and light! [imagine the line 'have you ever had that moment where you use a hair oil so your hair is luscious and shiny but instead it's oily, and looks like trash? HA same!' (I know scary to mention bad things but trust me - it makes it more real!) 'BUT I found the holy-grail hair oil and she's here to stay baby!'] - storytelling - take your audience on a journey, key in relatable topics and understand when to showcase other elements which help to strengthen your storytelling - testimonial/reviews - there's still a place for a great honest review - the strength in testimonials is their raw, honest nature - we don't want scripts, we don't want website recited lines, we want real! - inferring the features and benefits through your actions/visuals - if you're wanting to showcase that it can fix your frizz and hydrate your hair - instead of saying it, show it! [This could be a morning routine, waking up with insanely crazy hair, brushing it and it still looks insane, she's visually frustrated! As she uses your hair oil, her frizz is tamed, she's visually relieved and happier, her hair is shining and hydrated, it looks thick and luscious! Suddenly she visually cannot get over her hair, she's shocked, she's showcasing her hair, she's IN LOVE!]

So it's the new year...which means it's a new me (and new you, right!?) Yes, there's that but I'm here to tell you that it's time to start capitalising on 2023 🥳 The new year is trending ladies and gents! It's time to jump on the New Years resolution side of TikTok, and position your offering as something to aspire to or lust for... Use key wording like; 💡 This year I'm using more of (*your product*) for (*what your product does/offers*) or... 💡 2023 >> the year of (*insert product benefit here*) People are looking to self-improve, at this time of year - so give them a product to help them do it! So go give it a try...right now (I dare you 💪) HNY - happy tok-ing xx

Keep tuned for the final result

TikTok is known for its user-friendly interface, editing tools, and filters that make it easy for users to create and share short-form videos. To make the most of the platform, it's important to create content that is native to TikTok, meaning content that takes advantage of the platform's unique features and formats. By doing so, you can increase the chances of your content being discovered by the algorithm and reaching a wider audience. Some of the most notable features of the app include: - Lip-syncing: users can lip-sync to popular songs, dialogues from movies or speeches, and other audio clips. - Filters and effects: TikTok has a wide range of filters and effects that users can apply to their videos, including facial recognition filters, colour filters, and special effects like time-lapse and slow-motion. - Duet videos: users can film themselves with another video playing side by side, often called a duet, and which is a great way to collaborate with other users or create creative content. - Challenges: TikTok is also known for its popular challenges, which are often tied to a specific song or hashtag and allow users to participate in a trending activity. - Live broadcasting: TikTok allows users to go live and broadcast their video to followers, also adding features such as live chat, virtual gifts, and polls to make it interactive. - Reactions: TikTok allows users to respond to a live video by recording a video of themselves while watching, known as a reaction video. - Virtual reality: TikTok users can use VR to create an immersive experience and make the video more visually appealing By creating content that is native to TikTok, you can increase the chances of your content being discovered by the algorithm and reaching a wider audience. It also makes your content unique and engaging which will attract more followers and will increase the possibility of viral spread. Which of these elements can you try this week? :)

TikTok just released what's on the menu for trends in 2023 and you've been booked a seat for the grand opening. Take your seats, first course is on it's way. FIRST COURSE: Effective Entertainment - Two words that have a big meaning in the TikTok realm. Effective Entrainment is the combination of expression and action. TikTok has become the haven for combining business with pleasure. As of 2023, 4 in 5 users say TikTok is very or extremely entertaining - meaning brands should be creating ads that have a goal of entertaining. They should be playful, personable and simply, just funny. This will encourage off-platform action with the brand as entertaining content produces positive emotions, which results in interacting with the brand in more ways than TikTok. Among people who took an off-platform action as a result of a TikTok, 92% say they felt a positive emotion that ultimately resulted in an off-platform action. Now that’s some serious results all from being a little bit silly.  SECOND COURSE: Create more Joy. - Creating TikTok content that helps people carve out joy for themselves - or even provides joy through humour, relaxation and relatable points of view - could be the difference for brands in 2023. There is an overload of wellness-based content on TikTok, and for good reason. We are all burnt out. There is something subconsciously so satisfying to see someone clean their house in a matter of seconds, especially if you just had a stressful day. With the move to a more mindfulness-based connection in society, Joy based content is here to stay. An example of this is a ‘life hack’ video, an everyday strategy that empowers people to make space for themselves whenever they need it.  THIRD AND FINAL COURSE: We’re in it together - Community Creation. - TikTok is not a school assembly. It’s more like the space in the cafeteria where everyone has their clique and pocket where they feel most comfortable. By niching down on a large scale, it creates a worldwide bond-based environment where new ideas can be shared and trust can be built within sub-groups. Compared to other social media platforms, TikTok has double the power in introducing people to new topics that they didn’t know they liked. People will look to their most relatable creators for new ideas, inspiration and confidence to step out and embrace their individuality. Knowing that there is a space and a seat for everybody on the TikTok table will help your brand push the envelope on ideas that will have ripple effects on the community. 

Top 3 trends at the moment... 1. Photo Carousels - these 'flip-style' videos are performing incredibly well across the platform! 2. If you be the cash...(audio) - an audio that could be used to communicate a product's key USPs creatively https://vt.tiktok.com/ZS8rJCKtg/ 3. Problem/solution concept - simple yet creative and effective way to communicate a product's key purpose! https://vt.tiktok.com/ZS8r8N1vd/ Happy TikToking 🤩

TikTok has made a home for itself in the digital marketing world, we all know it's the number one tool to grow your business in 2023…But how can you leave that memorable first impression, without sacrificing your authentic brand message? With over-saturation and constant change on the app, it’s important to not get sucked into trending videos and audio as a haven. So, here are my hot takes on how to show up and stand out in 2023, and not regret it in 2024. 1. The art of subtlety - There is nothing worse when can see someone forcing a video on you or a product for that matter. We have all become attuned to the smallest speckle of a sale and therefore we need to become conscious of how we may over-act and over-sell to be seen. Take a deep breath, relax, and remember that being yourself is the best way to show up! 2. How do you want to be remembered? - This might sound a little deep, but really, you deserve to leave a mark on the world. The same reason you started your business, is the same reason that you should be seen. It can be easy to get overwhelmed with choice, so coming back to your WHY will help you focus your video content to not just align with the app, but so the app is aligned with you. 3. It’s okay to be a little vulnerable - Being intimate with your audience on the internet is a fairly new practice, but boy does it make a difference. People are becoming more and more comfortable with sharing parts of their stories and journey that they wouldn’t have dared to five years ago. By remembering that we are all human at the end of the day, and connection is the number one way to build trust, you can start building content that comes from the heart. You can practice by writing, making draft videos to get comfortable or by starting a conversation that opens the door to this topic within your company. 4. And for the corniest of them all - Be Yourself. I’ll say it once, and I’ll say it again… just be yourself. Doesn’t that feel good? You can feel your shoulders drop, the pressure subsides, and the expectation vanishes. You know yourself best and trust that what you have to put out there will be found by the right people! You are the niche that the world needs! I know we’ve heard it before, but that’s why it works. So next time you’re stressing about how to show up, take a break and go do something that feels completely YOU before filming or coming up with ideas. Once your return I assure you, it will feel easier and you’ll be in a better state to create!

Colloquial language is a way of speaking that is casual and informal. It is the kind of language you might use when you're talking to your friends or family. It might have slang words, figurative language, and different grammar than you would use in a more formal setting. It is often used in spoken conversations and in writing to make it feel more natural and like a real conversation. But why use colloquial language on TikTok, or any other social media platform? Using colloquial language, can help connect with your audience and make your content more relatable and authentic. The nature of colloquial language makes you seem more approachable and down-to-earth, which can be especially important on platforms where people are sharing their thoughts and experiences. Additionally, colloquial language can make you stand out from other content by giving your videos a unique and authentic voice. However, it's important to keep in mind that colloquial language may not be appropriate in all situations. It's always a good idea to consider your audience and the context in which you're using it. To use colloquial language effectively on TikTok, consider using popular TikTok trends and terms that your target audience will be familiar with. You can also try using humour and pop culture references to make your content more engaging and memorable. Just be sure to be authentic and genuine in your use of colloquial language, as trying to imitate the language of others can come across as inauthentic. Some examples of popular TikTok colloquial language include terms such as girlies, mood, savage, lit, hot girl walk, gate keep, gym rats, fit fam, and glow up. Still don’t believe me? Brands such as Chipotle, Nike, McDonald’s and Qantas have all found great success promoting their brands on Tiktok by connecting with younger consumers and creating humorous, catchy and trending videos that utilise colloquial language and pop culture references. Another prime example is how Wendy’s utilised their twitter account to promote it brand and gain viral traction due to their sassy humour that everyday consumers related with.

Hello! Are you ready to become a TikTok pro and create some seriously awesome content? Filming for TikTok can be so much fun, but it can also be intimidating if you're not sure where to start. That's why we've put together this list of tips to help you get going. Whether you're a TikTok newbie or a seasoned pro, these tips will help you create engaging and entertaining videos that will keep your followers coming back for more. So grab your phone and let's get started! 1. Keep it short and sweet: TikTok is all about quick, catchy content that can be consumed in a matter of seconds. Aim for videos that are 15 seconds or shorter to keep your audience's attention. 2. Use natural lighting: Good lighting can make such a big difference in the quality of your video. Try filming in well-lit areas or near windows to get that natural, beautiful light. 3. Experiment with different camera angles: Mixing up your camera angles can make your content more visually interesting. Try filming from different heights, distances, and angles to add some variety. 4. Pay attention to sound quality: Poor sound quality can be such a distraction for viewers. Make sure you have a good microphone, or use the one on your phone, to get clear audio. 5. Use editing apps: There are so many apps out there that can help you edit your TikTok videos and add fun effects. Experiment with different apps to find the ones that work best for you. 6. Be yourself and share your story: TikTok is all about authenticity and connection. Don't be afraid to show your personality and share your story with your followers. This is what sets you apart and helps you build a loyal following. Remember, the key to creating great TikTok content is to experiment and have fun. Don't be afraid to try new things and see what works for you. Happy filming!

😍 Hello team! I'm Hazel and part of the Talent team at Creative Converters, super keen to post tips and trick to grow your business in here, STAY TUNED.

It's the age of question - 'So what type of content should I be posting?' The truth is... You don't know what you don't know! Therefore, you must learn! It's super important that in your first month or two of posting, you have a huge range of content to truly see what your audience connects with and what content really works! This is your testing period, it's the time that you see if ASMR, unboxing, testimonials, certain sounds, routines or any other styles of video work best to connect your audience to your brand. So get creative and test out all the different styles of content you can! The more you learn, the better your content will become! And remember, NEVER stop testing and learning! If you have any questions, feel free to send through a message or leave a comment! <3

My TikTok Tip of the day is to reflect on the style of content that resonates most strongly with you - and then apply it to whatever it is that you are making! Consider the hook, the text and take inspiration and apply this winning formula to your own piece of content :)

Here are a few more tips to help your brand stand out on TikTok: 1. Show off your brand's personality: Use TikTok's fun features to let your brand's personality shine through. Whether it's jumping on a trend, using catchy music or adding in special effects, go all out and make your content that's unique to your brand. 2. Keep it visual: TikTok is all about the visuals, so make sure your content is eye-catching and visually appealing. 3. Use hashtags and join in on trends: Hashtags are a big deal on TikTok, so make sure to use relevant ones to help your content get discovered. You can also join in on popular challenges and trends to get in front of a larger audience. 4. Collaborate with influencers, other users and UGC creators that match your audience: Partnering with popular TikTok creators can help you reach a larger audience and connect with your target audience community. 5. Don't be afraid to advertise: TikTok offers paid advertising options that can help give your content a boost and increase visibility for your brand. Remember to stay true to your brand and have fun with it 💖! Consistently posting quality content and engaging with your followers can help you build a loyal following on TikTok. We can help with this!

Sometimes it can be hard to know what type of content you should be posting on Tiktok, especially when Tiktok recommends you should be posting multiple times a day. Having an instinct on what doesn't work will help you be spontaneous and new with your content, but also not miss the mark on what will make sense on the platform. The best way to know what's not working on the platform is to seek out brand pages with little engagement. Most large brands at least have a TikTok page and are posting something on it, but not all of them are posting content that is going viral and gaining a consistent amount of views. Once you have found some pages with underperforming content, it's usually pretty clear to see why they are underperforming, whether it's a lack of native text and sounds, content not shot specifically for that aspect ratio, or just a misunderstanding of trends. These examples are often just as helpful as an account that performs really well.

So many people want to use their TikTok content on other platforms (IG reels, YouTube shorts), or would just like access to their videos without the watermark that appears when you try to save down content on the platform. Luckily, there is a website called Snaptik https://snaptik.app/en that allows you to remove the watermark. 1. Open TikTok on Laptop 2. Find video 3. Copy the link 4. Add to Snaptik 5. Use your TikTok content anywhere! This is also amazing if you see influencer content with your band and want to save the videos. It's as easy as that :)

Hey guys! A little value piece for you on why Tiktok is super important for brands next year. If you're thinking about getting on the platform - have a watch of this 5 min webinar I made recently! https://www.loom.com/share/fc4943f6d32f4d8a91c85b0550b2387f Feel free to reach out if you have questions :)

1-3 times per day is the recommended number of posts for a TikTok account. If you want to grow your brand fast, you could even do up to 5 per day, which is what some of the largest creators do. Consistency grows your community as users expect your content and incorporate it into their daily routine. The algorithm will also learn more about you and who to push your videos out to. When posting often, however, try to leave 1-2 hours in-between each post to ensure the algorithm has time to push each video out seperatley. How many times a day do you post on TikTok?

TikTok content is curated based on what viewers find entertaining, it MUST capture their attention and build trust. 1. The attention comes from the quality of TikTok content. Is it entertaining, humorous, does it have an element of storytelling? 2. The trust is a result of who's making the content. When a viewer sees a video from a creator they can relate to or from an expert, they're more likely to take the information to heart. These two key pillars are the backbone of the CC strategy. TikTok have shared a report, with THEIR trend predictions for 2023. Sneak a peak to become an expert TikToker in 2023. Comment below if you want access to the full report.

Hey guys - I work with a lot of the top global brands on TikTok (plus love posting myself) and feel like I am finally starting to figure out the illusive TikTok algorithm 🙏🏽 Videos stuck at 200 views? This is why it might be happening and how the algorithm actually works. - When you first upload a video, it goes out to a test audience (in my experience 150-300 people) to see how they interact with your video. - The algorithm will be looking for watch time, follows, likes, comments, saves, shares and replays. - This test period is usually around an hour, plus it will show the videos to your followers in that time. - If this audience has enjoyed the video, watched the whole thing, and it has an overall good 'rating' in this time based on the above metrics, it will then push it out to another 'group'. - This second group will be an extra few hundred people, and once again, if they engage with the content in the right ways, it will get pushed out to more and more. It works in this methodical way to identify if this content is worth showing to more viewers and provides value on the platform. - Keep in mind, TikTok is a business and they want users to spend the MOST time on the platform, which is why they categorise your content in this way. - TikTok AI also scans videos and rates them as high quality (valuable enough to push out) if you have bright engaging colours, HD camera and refrain from nudity and swearing. - If your video is getting stuck in that first test audience, it means it's not resonating, and you need to tweak strategy ASAP. - I would focus on watch time - which would be improving your hooks to get users watching the whole video. - You could also add copy (which takes time to read, upping watch time!), ask users to comment, or even do something funny or controversial that would make people want to share the video. - Saves are also a great thing to focus on - if you make recommendations on products or restaurants, users may want to save the video and come back for later.

TikTok is a very new platform that challenges a lot of the traditional branding 'rules' and encourages us to engage with customers in a whole new way. I understand that as marketers, it can be hard to let go of our beautiful branding and high prod comfort zone, plunging into a platform that is optimised for low-fi, relatable content. But how do we do this whilst maintaining the look and feel of a brand? Here are my main tips: 1. Think about what trends to jump on. Just because a sound or dance is trending, doesn't mean that it's on brand for your company. Have fun with the app and what's relevant, but pick and choose where to participate and what makes the most sense for your brand. 2. Create an archetype of your ideal customer on TikTok. What do they do on the weekends? Where do they spend their money? What type of music do they listen to? Are they full glam or natural? The more information you have on this 'person' the more you will understand what type of content is on brand for you. I would be creating content with this is mind, and letting it inform decisions on sounds, trends and overall strategy. 3. Choose a set of fonts and colours you will use on your videos. This is an easy way to bring in some consistency to content that is typically more relaxed. Let me know if these tips helped!