Dec '22 in General Discussion
Most influencers can’t sell.
They can look good.
They can make content that looks good.
They can read a script and follow a brief.
They can grow their account and get followers.
And that’s super impressive.
But selling products,
Especially when it's a saturated market
Especially when attention spans are shorter
Is a different beast.
So to get creators to make you ads that actually convert…
They need to be briefed.
And briefed by someone who:
1. Understands your customers
2. Understands marketing
Usually, #1 & #2 go hand-in-hand.
The better you know your customers,
Their pain points,
Their desires,
Their questions,
Their skepticisms,
Why they buy,
How they buy,
The better ads you’ll create, and the better they’ll convert.
I read somewhere that the top copywriters in the world spend 90% of the time researching, and 10% actually writing.
So how much research are you doing?
When you do research correctly, whether that's with your own customers or competitors customers, you:
- Have an unlimited number of ad angles & ideas ready to launch
- Have the insights you need to make sure these ads actually work
So before you go and let an influencer “freestyle” some videos for you
Ask yourself:
“Can they sell my product better than I can?”
If they can - do some research.
Get researching.
If they can’t - teach them how too.
And put it in the brief.
AND keep it suuuper specific so they can't mess it up.
So get briefing,
& keep scaling!
Noah
P.S. If you want to know exactly how my agency does research, writes scripts & briefs influencers - I can give you the copy + paste blueprint in my course 'Native Ads Machine'. To unlock this content, subscribe to CC Hub here - https://buy.stripe.com/fZe7sPcAzcvC5203ce
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Most influencers can’t sell.
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