All about the TikTok algorithm
Hey guys - I work with a lot of the top global brands on TikTok (plus love posting myself) and feel like I am finally starting to figure out the illusive TikTok algorithm 🙏🏽
Videos stuck at 200 views? This is why it might be happening and how the algorithm actually works.
  • When you first upload a video, it goes out to a test audience (in my experience 150-300 people) to see how they interact with your video.
  • The algorithm will be looking for watch time, follows, likes, comments, saves, shares and replays.
  • This test period is usually around an hour, plus it will show the videos to your followers in that time.
  • If this audience has enjoyed the video, watched the whole thing, and it has an overall good 'rating' in this time based on the above metrics, it will then push it out to another 'group'.
  • This second group will be an extra few hundred people, and once again, if they engage with the content in the right ways, it will get pushed out to more and more. It works in this methodical way to identify if this content is worth showing to more viewers and provides value on the platform.
  • Keep in mind, TikTok is a business and they want users to spend the MOST time on the platform, which is why they categorise your content in this way.
  • TikTok AI also scans videos and rates them as high quality (valuable enough to push out) if you have bright engaging colours, HD camera and refrain from nudity and swearing.
  • If your video is getting stuck in that first test audience, it means it's not resonating, and you need to tweak strategy ASAP.
  • I would focus on watch time - which would be improving your hooks to get users watching the whole video.
  • You could also add copy (which takes time to read, upping watch time!), ask users to comment, or even do something funny or controversial that would make people want to share the video.
  • Saves are also a great thing to focus on - if you make recommendations on products or restaurants, users may want to save the video and come back for later.
Let me know if you have any questions - I am here to help ☺️
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Molly Roseman, Creative Director
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All about the TikTok algorithm
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