420 conversions ($89.5 CPO) 😱💊

It was a pleasure to work closely with Vitable as a video editor, to help the brand scale its budget and keep their CPO at the $90 level. This ad alone made 420 conversions ($89.5 CPO). You can watch it here: https://drive.google.com/file/d/1E9vwybWwTGuUZswq6wwuHrYhjYMSgKqv/view.

Here’s a summary of their first ad campaign with us:

✅ CC creatives help scaling budget and keeping the CPO at the $90 level

✅ Male content creators performed better than female creators

✅ Multiple creators per video perform less than single creators. Exception: the conversational ad between two female friends performed well

✅ “Confusion of choice” and “showing delivered products in a native selfie perspective” are good opening hooks

✅ Ad angles around “How the quiz works”, “quality and health focus”, “overwhelmed by options” perform the best

✅ Boomerangs don’t perform well

✅ For the CTAs it seems like a clear message at the end like “Take the quiz” or “It will change your life” are good conversion drivers. Always include a CTA.

✅ Short copy performs better than medium length copy

✅ Discounts: no clear takeaways, it seems like “no discount” performed similarly well to 30% discount.

✅ Video duration: medium length videos (20-40 seconds) made up for the majority of winning creatives

Ever since working with them in 2021, the vitamin brand has come back for 2 more rounds of content.

If you haven’t checked them already, you can take their vitamin quiz through this link: www.vitable.com.au.

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