Theme: Who you are & who you work with
π What We Covered
Why broad messages fail & how specificity = power.
The Identity Check: your story, expertise, and transformation you create.
The Audience Lens: who you serve, their biggest struggle, and the result you deliver.
The Alignment Formula β βI help [who] solve [problem] so they can [result].β
- The 4 Pillars of Effective Content:
- 1οΈβ£ Authority (educate, frameworks, insights)
- 2οΈβ£ Connection (behind-the-scenes, story, relatability)
- 3οΈβ£ Proof (testimonials, before/after)
- 4οΈβ£ Conversion (offers + CTAs)
π Your Action Steps
1οΈβ£ Write your Identity Statement β who you are + the transformation you create.
2οΈβ£ Write your Audience Statement β who you work with + problem you solve + result.
3οΈβ£ Draft your Alignment Formula.
4οΈβ£ Post all three in the Implementation Tab β this is where clarity turns into momentum.
π Remember: clarity loves community. Share your work so you can get feedback, encouragement, and sharpen your message.
π‘ Community Takeaway Quote
βPeople donβt buy titles. They buy your story and the transformation you create. The clearer you get on that, the stronger your content becomes.β
π
Donβt Miss
- Social Media Mastery course drops in the Classroom next week (free for all members π).
π₯ Drop a comment: Which content pillar do you feel strongest in? Which one do you need the most work on? Letβs sharpen each other.