If you’re honest, the scary part isn’t deciding. It’s realizing six months later you were wrong.
This is a peer room for people with skin in the game. Founders, execs, operators, consultants, owners. Real businesses, real consequences. Here you can think out loud without politics, posturing, or “helpful” friends who don’t understand the weight.
I'm Martin Betz and with my team we’ve de-risked 1,000+ strategic projects by bringing customer reality into the room before money moves.
Here, we give you the tools to do this in a community.
We turn uncertainty into clarity by mapping how customers decide, uncovering assumptions and testing hypotheses.
First 7 days: uncover at least one very expensive blindspots
First 30 days: Regain the feeling of: I have a plan that I can actually trust
Inside you get:
🤝 Honest peer feedback
🔎 Weekly open case reviews
🧠 Frameworks + templates to understand customers & test hypotheses
🛡️ Safe pressure-testing before you commit
Join only if you’ll contribute.