Hi, Mal, I'm working through this class and the stop scrolling one bit by bit... (both great BTW, but I've been skipping around...) I was just watching the 4 pillars of ad analysis one. Which class has the link to the Book Read Through Calculator spreadsheet? I can't find it...

I'm doing the cold reader magnet to get emails thing. It's a prequel novella about a couple that already is together when the series starts. I did 1 week of a FB ad from memory just to get the thing out there. I got 82 new subscribers. Then I had time to rewatch Mal's video and made a new ad (this time with my meta pixel done correctly, got it as a lead ad instead of website traffic, etc) and this week I've had 126 new subscribers and still another day to go for a true comparison. So anyway, yay, thanks! But my question is, how long should I run it? The 2nd book in the series releases next Thursday 5/21. I'm spending $5/day. Should I come up with a target number of emails and stop when I hit it? Or maybe a month now, then in a couple months, do it again? Thanks!

I really want to have better metrics for my reader magnet ad since I'm running group promos and a FB ad right now. Am I right in thinking we were told to not change the link or it'll have to learn all over again? The only way I could think of to know for certain if a conversion is coming from the ad or a group promo was to duplicate the landing page.

I set up my ad for the first time. how long it will take to see the result? I'm scared what if no will look into it? 🙈

I'm sure the answer is somewhere, but this is me we're talking about... I'm still only advertising my reader magnet, but so far, I'm happy with the results. Where this is a new pen name and the only things I'm doing are a single FB ad (for now) and a couple of Bookfunnel promos, I'm okay with 240 sign ups for $40. Now, if I'm way off base and should be upset about that, tell me, lmao. This is a single image trope-map, 13¢/result, 7393% CTR (starting to drop slightly). Should I set up more? And if so, same campaign but new ad sets? Or whole new campaign? I'm also considering running one (some?) to book one, even though book two is coming later this month, because I'm willing to invest and take a short-term loss to see some positive movement on the pen name. Good idea? Goofy? Shut up and wait and the answers shall be revealed, Quinn?