Reader Magnet Ad (romance) · Easy Facebook Ads for Authors

Reader Magnet Ad (romance)

I'm doing the cold reader magnet to get emails thing. It's a prequel novella about a couple that already is together when the series starts. I did 1 week of a FB ad from memory just to get the thing out there. I got 82 new subscribers. Then I had time to rewatch Mal's video and made a new ad (this time with my meta pixel done correctly, got it as a lead ad instead of website traffic, etc) and this week I've had 126 new subscribers and still another day to go for a true comparison. So anyway, yay, thanks! But my question is, how long should I run it? The 2nd book in the series releases next Thursday 5/21. I'm spending $5/day. Should I come up with a target number of emails and stop when I hit it? Or maybe a month now, then in a couple months, do it again? Thanks!

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