it’s been ages guys! Popping over the 3 massive corporate B2B marketing lessons I learned from June + July after interviewing 5+ of my MSP’s clients to hopefully save you from the same pitfalls I’ve gone down… 1. Delete your “marketing fluff”. This might seem controversial but genuinely I’ve bathed in this mistake for a very long time and it’s crippled my copy. Superfluous words like the following should be DELETED from your B2B copy (they are making your copy stink): 1. "Streamlined operations" 2. "Leveraged synergies" 3. "Drove efficiencies" 4. "Enabled scalability" 5. "Optimised workflows" 6. "Delivered value" 7. "Empowered teams" 8. "Accelerated growth" 9. "Transformed the business" 10. "Best-in-class solution" 11. "Seamless integration" 12. "Robust framework" 13. "Future-proofed infrastructure" 14. "Strategic alignment" 15. "Unlocked potential” 1. “Seamless design” 17. “Automated workflow” (Yes the list stops at 17 as that’s all I can pin down from the top of my head but I hope you get the point) 1. You are not in DTC Kansas anymore. B2B Sales processes drive B2B Marketing. This means that when either pitching yourself or writing copy for a B2B client you need to understand the B2B sales process behind how your offer is actually processed. This goes for any B2B marketing. For example you will usually have 3 tiers to how descisions are made: 1., 1st Tier is a champion. A champion is someone who sees your offer and STEPS UP to the blockers / gatekeepers getting a decision or deal approved. 2., 2nd Tier: The main blocker to deals and payment is the CFO for B2B. So for example when you want to write a compelling proposal or just pitching yourself and your services, use financial justification that FOCUSES on the metrics the specific financial decision-maker you are speaking to actually cares about. Research the sector- each sector has different ways of making business purchasing descisions. 3.,3rd Tier. This is gold. And for any B2B email marketers… (I picked this up from an interview with a Founder of a Defense Technology startup- super cool guy btw) Essentially all descisions route around the existing STRATEGIC SETUP and MARTECH (marketing tech) of a business… so I’m talking everything from how they manage their payment systems to their CRM and ESP choices + Software for operational management… if YOU can show that YOU know and respect your clients pre-existing builds and investments and that you provide little friction working with and only upsides you will be a very special marketer.

Strategic question for @Nabeel Azeez and experienced homeboys and homegirls. I found myself being a fantastic founding SDR while being brutally underpaid and I want to fix that. I know GTM is slightly more broad, but I know I can pull that one off too, so I treat them in a similar fashion. Nature of my question, looking for some ideas how to make my process of finding a gig or 3 more efficient. Here is what I am doing so far. -Scraping applications via ChadGeePeeTea. I receive various ones from dif websites. Biggest piece in my resume is the numbers: --- Built a custom scraper + AI outbound system, Hitting 1 booked call per 100–150 cold emails in a brutal niche vs. an industry benchmark of 1 per 1,000 Brought 2 whale clients (¼ of whole company yearly), Month 2 after launching my leadgen system. --- -For higher value companies, I also outreach directly to desicion makers via linkedin and/or emails. (Not to everyone, maybe to 15% of the applications) -My current linkedin is tailored to my current company to sell their product, so I can;t necessarily modify my bio for job search, but I can connect with people who MIGHT need what I have and outreach directly. -I have a loom video where i show some of the tools and set up I use and attach it where nessesary. -I had some content ideas and watched the Twitter Client Getting course, but I can't use my linkedin yet because content there is related to my current company stuff, not selling myself as a specialist yet. BOTTOM LINE - I see for now, just applications plus mass outreach. But maybe there are specific ways to do it I am missing or some other ways I am no aware of Appreciate any suggestions and ideas. Thank you

Last night, I watched Alicia Joseph break down a single headline from a sales page: "Learn How We Can Build You A Custom, End-To-End Marketing System That Is Booking You 5+ Sales Calls/Day In the Next 7 Days." Instead of looking at the words, she explained the psychology behind them. Here are the 8 key elements I learned to look for when analyzing or writing copy. 1. New / Hope People are naturally attracted to things that feel new, different, and promising. Familiar messages are easy to ignore because people think, "I've seen this before." Fresh ideas create curiosity and hope. 2. Easy Your offer should feel simple and achievable. If people think it's complicated or confusing, they'll stop reading and won't take action. 3. Safe People want to feel they're making a low-risk decision. Build trust by reducing uncertainty and showing that your offer delivers real results. 4. Big The outcome should feel significant and worthwhile. A compelling result naturally grabs attention. 5. Unique Show what makes your offer different from everyone else. If your message sounds like every competitor's, there's no reason to choose you. 6. Ultra-Specific Specificity builds credibility. Use exact numbers, timelines, outcomes, and details instead of vague claims. The more precise your promise, the more believable it becomes. 7. Understandable Keep your message clear and simple. If readers have to work to understand it, they'll move on. 8. Useful People buy benefits, not features. Make it obvious how your offer solves a real problem or improves someone's life. Attention without value doesn't convert. Applying these elements to the headline "Learn How We Can Build You..." - Easy — It sounds like the work is done for the customer. "A Custom, End-To-End Marketing System" - Unique — A tailored solution. - Useful — Solves an important business problem. - Understandable — Clear and easy to visualize. "Booking You 5+ Sales Calls/Day In the Next 7 Days" - Big — 5+ sales calls per day is an attractive outcome. - Ultra-Specific — Includes measurable numbers and a clear timeline. - Useful — Focuses on the result the customer actually wants.