Hormozi Roadmap 0 email analysis · Copywriting Launchpad

Andrius Kirvelevicius

7d • 💬 Discussion

Hormozi Roadmap 0 email analysis

Intro: “As promised, here is your Scaling Roadmap:”

“As promised” - This feels like reassurance of the right decision. Safe

“...here is your Scaling Roadmap:” - follows up with what the customer is getting again. Understandable Benefit.

Notice how, again, the benefit (Scaling Roadmap) is capitalized. Possibly that's what makes it easy to understand, it's telling the reader what's important.

Action step: “Tap below for your PDF:” and followed by “>> SCALING ROADMAP - STAGE 0 <<”

“Tap below for your PDF:” - Removes the thinking involved with finding where to click. Its Easy and Understandable.

“>> SCALING ROADMAP - STAGE 0 <<” - Bolded, all caps, and with arrows. This screams CLICK HERE, RIGHT HERE. There’s an element of excitement as well, “STAGE 0”. You are finally growing your idea into something. Hopeful, Easy, Safe.

Notice how his deliverable was nearly immediate. Did not keep the reader waiting, providing even more value. That's a BIG deal

“Inside you’ll find a PDF and video going over…”,

a.“Exactly what Stage 0 is and the constraints you may be facing”, b.“Possible solutions to those constraints”, andc.“And what it takes to advance to Stage 1”

“Inside you’ll find a PDF and video going over…” - very easy to understand whats about to happen when you open. Safe + Understandable

“ a. b. c.” - describes the EXACT benefit to this deliverable. Lowers the risk of it because it feels as if we are being guided through with an expert. Ultra-specific + Understandable + BIG and SAFE Benefit

“Note: The PDF contains links to the videos and downloads that correspond to them.”

“Note:...” - Grabs attention via Bold font. Saying “hey, something else to look out for”. Another hit of feeling guided without a paywall, very valuable. Safe + Unique.

“Stage 0 is like being at the very beginning of building a house - you don’t even have the tools or materials yet, but you’re ready to start.”

“Stage 0 is like being at the very beginning of building a house” - Continue to lower the risk by setting the appropriate expectations of where the viewer is currently at. Safe + Unique

“- you don’t even have the tools or materials yet, but you’re ready to start.” - Ultraspecific on who the viewer is, and giving the Ideal Customer Avatar feelings of Safety and Hope. Due to that “I understand you” perspective from Alex’s part, it completely lowers the risk. Safe + Hopeful + Easy + Ultraspecific

“At this stage, you’re just one person with an idea, but no actual business.”

Continuing to reaffirm the viewer and their decision to get this deliverable. Easy + Safe

“The goal is simple: get people to try your stuff for free.”

What is the goal that the viewer SHOULD target is the question this answer. Understandable + Useful + a taste of what could be done (BIG)

“The roadmap linked at the top of this email lays out what you need to do next.”

“The roadmap linked at the top of this email…” - Easy to find. Easy

“...lays out what you need to do next.” - “What else does Alex have to offer?” is the question here which makes things exciting to find out the other valuable things he has to offer. New + Easy

“Enjoy, - Alex”

Gives the impression that he has a LOT more to offer because he isn't asking for anything here. He is just delivering.

“P.S - If you want the fastest way to start an online business, check out Skool. It's a platform to build a paid community around anything you're good at. Right now, 1 out of 2 people who start a paid community on Skool make money. You can start for free here.”

“P.S - If you want the fastest way to start an online business, check out Skool.”

Well, won't you look at that, he’s got something else extremely helpful here outside of his previous deliverable. Makes things even more exciting for the viewer to keep exploring. Plus, “the fastest way” is extremely attractive. New + BIG

“It's a platform to build a paid community around anything you're good at.” - Creates a feeling of curiosity on how that could work. New + Unique + Big.

“Right now, 1 out of 2 people who start a paid community on Skool make money” - Driving the curiosity home while lowering the perceived risk. Easy + Safe + NEW + Big

“You can start for free here.” - makes things extremely easy to take a peek by removing the fear of paying for something. Only further pushing the person to make that click. New + EASY + Safe + Unique

Personal Notes:

My goodness, this email is a work of art. From immediate delivery, to setting the expectations, to returning the viewer to open the Roadmap, and bringing things home with a very easy way to funnel leads into Skool.

Makes me think about how each detail on the page matters. Like when he sets expectations, its clarity is created through the separation of lines.

Another thing I noticed is how the key element, Understandable, is a lot more frequent here. Making sure that the consumer can, without a doubt, glean every piece of value from the page. This only in turns makes the marketing for the other product even easier.

I look forward to continuing to learn from the analysis and begin to apply this to my copy.

Enjoy ;)