Dec '25 • General discussion
What to expect more of in 2026
Clarity, ownership, and positioning will matter more than ever. Here is what I am already preparing clients and communities for.
As we approach 2026, I have been reflecting on what is changing—and what is quietly becoming non-negotiable for professionals, creators, and business owners who want to operate with confidence and longevity.
This is not a list of predictions for attention.It is a summary of what I am already seeing across my desk.
Below are ten shifts I believe serious professionals should expect more of in 2026—and prepare for now.
1. More IP Disputes Involving AI-Created and AI-Assisted Work
Principle: Creation does not automatically equal ownership.
What’s Changing: AI tools, platforms, and collaborators are increasingly part of the creative process, and the legal lines matter more than people realize.
Why It Matters: Many will discover too late that “I made it” does not mean “I own it.”
Action: Clarify ownership before publishing, launching, or scaling anything AI-assisted.
2. More Creators and Businesses Losing Control of Their Brands
Principle: Names and systems are assets only if they are protected.
What’s Changing: Brands built on programs, frameworks, courses, and books are being challenged, copied, or diluted.
Why It Matters: 2026 will clearly separate those who protected early from those who assumed.
Action: Audit what you are using publicly and confirm what is actually secured.
3. More Lawsuits, Fewer Warnings
Principle: The education phase is ending.
What’s Changing: Enforcement is increasing, and informal grace periods are disappearing.
Why It Matters: Mistakes that once triggered guidance now trigger consequences.
Action: Move from casual compliance to intentional structure.
Want the other 7? Let me know in the comments...
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What to expect more of in 2026
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