Nice thread in Skoolers here from @Marcin Hakemer-Fernandez , asking folk what makes them stop watching an About Page video. Read the comments and avoid those pitfalls! One thing that doesn't get talked about enough (the same being true for YouTube videos) is the VSL length. Go over about 8 minutes and you may lose a portion of people before they even hit Play.

Hey Clinician! Let’s talk About Pages — specifically, the ones from Skool Games winners. Because if you’ve been checking out their groups (and who hasn’t?), you might be wondering: “Why does Jason keep banging on about clear offers, pain points and future selves... when these top earners aren’t doing any of that?” Totally fair question. You’ll often see me here recommending things like pain points, dream outcomes and strong psychological hooks — instead of a dry list of group features. But that can seem at odds with the approach many Games winners have taken. So here’s what I want you to know: 🏆 Skool Games winners are, by definition, crushing it. 💎 I work with some of the highest earners on the platform to rebuild their About Pages and manage their conversion growth — so I say this with total respect... Some of them are winning in SPITE of their About Pages, not BECAUSE of them 😅 Ever since the Games kicked off in Feb 2024, a kind of received wisdom has been passed down — and it's led to some common issues, like: 👀 No pain points or psychological hooks 👀 Heavy focus on “what’s inside” instead of the dream outcome 👀 Tiny, hard-to-read text (even on desktop!) pulled from overused templates 👀 Very little work done to harness the power of testimonials These creators are still converting because they’ve often spent weeks or months warming up their audience through content — posts, podcasts, YouTube, you name it. So when someone lands on their About Page, they’re already sold. But your visitors may be in a different place. They might be colder — Skool users browsing around, looking for something that hits home fast. That’s why I always advise my high-ticket clients to optimize for cold traffic — because even Games winners often miss conversions right under their noses from people already inside Skool. Hope that makes sense? This isn’t a swipe at Games winners — far from it. Just something to bear in mind if you’re tempted to “just copy” someone else’s About Page copy or VSL script.

Want FREE hands-on conversion help from a multimedia pro of 30+ years? When you become my Skool affiliate, you gain FREE access to Skool Conversion Lab VIP for as long as your new group continues! Pretty sweet deal, considering that VIP: 🔥 is currently priced at $199/mo or $999/year 🔥 gives you way more direct help from me, so you can fast-track your journey to Skool success 🔥 gives you 50%-off discounts on 1:1 consultancy calls with me Once in VIP, you can also choose to earn yourself affilliate income by promoting VIP membership to friends and colleagues, thereby earning 30% of their monthly or annual payments! Any questions about this offer, or about VIP, ask away 👇 P.S. Recently started a new group? Here's how to archive it, then start over with me, in 60 seconds. :)

All too many About Pages start their text or VSL with WELCOME TO [NAME OF GROUP]! I'd advise against you doing this. Why? Three reasons: 1) The visitor hasn't joined yet and so you risk coming across as a tad presumptuous. Save the welcome for when they join. :D 2) You don't need to repeat the name of the group. If you're on desktop, the group name is literally shown in three different places. 3) Particularly if a visitor is coming to your Page cold, they may be only partly or mildly interested. They may be halfway through making dinner. They may have children making demands of them. They may have TikTok notifications vying for their attention. Simply put, they may bounce at any given second. Every single written (or spoken, in a VSL) word you waste with a welcome is one you could be using to hook them in with an offer, a pain point or some fiendish combo of the two. Don't waste a single syllable. Go straight for the throat. Or rather, the most important part of their body, the brain. Does your current About Page text and/or VSL waste time with its opener, instead of grabbing your visitor's attention and telling them why they should join? 👉 Let me know below if this post has inspired you to bin the preliminary platitudes. :) P.S. It may feel important to you to cultivate a warm atmosphere from the off and that's fine. Just do it fast. The text I wrote for Forex For Women VIP, for instance, starts with "Hi friend!" P.P.S. A reminder: check out the new pinned post for how you can get a free steer from me on the #1 thing to work on to boost conversions!

We all want to load our About Pages with proof. But to be frank, grabbing screenshots of happy members' comments in your community isn't enough. It's not nothing... but it's not enough. For one thing, those screengrabs are almost never legible on mobile. But most importantly, there is no substitute for the power of human beings relating the story of how you helped them - and ideally changed their lives. Here's a testimonial video I've just made for Forex For Women VIP. This involved speaking to five of their most engaged and successful members, then assembling the results. Take a look. Can you imagine how powerful it would be to see your members speaking about you and your service in this way? Any questions you have about the making of the video, ask away! 👊 P.S. The finished video has subtitle captions burnt into it. This is important for any kind of video material we have on our Page.