A collection of posts to ward creators away from About Page mistakes.

What can we learn from the About Pages of Skool Games winners? Lots. Learn the most effective strategies and power words these winners deployed to get to Vegas, so you can use them too.

A growing collection of curated copy templates to help you build the grand slam offer that your entire About Page hinges on.

Want to support this free Lab? Buy me a coffee here and unlock a thank you gift, in the shape of a ChatGPT prompt for Page copy. This detailed, 300-word prompt will create serviceable About Page copy in 10-15 mins. Enjoy! P.S. If you're not into AI, or are just more of a Ko-fi fan, here's an alternative way to support the free Lab: ko-fi.com/arnopp

A simple text template, containing different options at each stage, to help you write your own About Page copy. Great for when you're in a hurry, and want placeholder copy to hone later. Buy to unlock! Note: VIP members get this for free.

Need help writing your Video Sales Letter script? You're not alone. Let this text template be your guide. Simply insert your own details into the template and you're good to go with a placeholder script. NOTE: Members of my group Skool Conversion Lab VIP get this for free.

Want to learn how to deploy Pain Points on your About Page to convert your visitors? Here's the course for you. Mainly text and images, it also includes a 90-min recording of a live VIP Pain Points workshop. Topics include: why we need pain, how to format Pain Points, flipped Pain Points and why Pain Points work. NOTE: this masterclass is a module in the Conversion Machine Masterclass that VIP Lab members can access for free, which also includes modules on other topics.

Get a private deep-dive diagnosis! I'll make an 8-15 minute Loom video, in which I advise key action steps you should take to strengthen your About Page and turn more traffic into customers. This will probably include your offer, pain points, benefits list, across the VSL, copy and images. My Loom video will be private to you, unless you're happy for me to post it in the free Clinic. 👑 NOTE: VIP Lab members get this kind of support every week.

Want to fix your conversions fast, starting with a deep-dive call with me? In this hour-long workshop, I'll ask you plenty of questions, examine your About Page, then offer Done With You advice on what you need to do to improve your conversion rate in as many ways as possible. Note: VIP members get these calls at $249