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The Google FAQ Trick Hiding Inside Your Business Profile
Most contractors do not know this: You can ask and answer your own questions on your Google Business Profile. Google has a Q&A section on your listing. Everyone waits for customers to use it, but you do not have to. You can seed it yourself with the exact questions people ask you on the phone all the time. Examples Question Do you offer free inspections for foundation cracks in McKinney Answer Yes, we offer free foundation inspections in McKinney and the surrounding area. Our team will come out, inspect your home, explain what is going on, and give you a written estimate if repairs are needed. Question How fast can you start a roof replacement after storm damage Answer In most cases we can inspect your roof within 24 to 48 hours and start replacement as soon as insurance is approved. We serve homeowners in McKinney, Allen, and Frisco. Why this works 1. You control the questions 2. It builds trust 3. It helps you show up for better searches Action for today Log into your Google Business Profile Click on the Q&A section Post 3 to 5 real questions you get all the time Answer them clearly like you would on the phone
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Reviews aren’t just social proof, they’re a ranking signal.
Most people think reviews only matter because customers read them, but here’s the truth: Google uses reviews to decide who shows up at the top of Google Maps. Every review you get is basically free SEO. More reviews = more visibility = more calls. Here’s the part most businesses miss: TIP: Respond to every review within 24–48 hours, even the short ones. Google pays attention to • how fast you respond • how often you respond • the keywords you use in your response Example: Plumber: “Thanks! Glad we could help with your water heater repair.” Foundation repair: “Appreciate you trusting us with your pier installation.” Using your service keywords in your responses helps Google rank you for those services. It also increases conversions because customers see you’re active and engaged.
Reviews aren’t just social proof, they’re a ranking signal.
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