Reviews aren’t just social proof, they’re a ranking signal.

Most people think reviews only matter because customers read them, but here’s the truth:

Google uses reviews to decide who shows up at the top of Google Maps.

Every review you get is basically free SEO.

More reviews = more visibility = more calls.

Here’s the part most businesses miss:

TIP: Respond to every review within 24–48 hours, even the short ones.

Google pays attention to

• how fast you respond

• how often you respond

• the keywords you use in your response

Example:

Plumber: “Thanks! Glad we could help with your water heater repair.”

Foundation repair: “Appreciate you trusting us with your pier installation.”

Using your service keywords in your responses helps Google rank you for those services.

It also increases conversions because customers see you’re active and engaged.

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