Magnetic Scripting: The Perfect Script Structure For Your Video Content (Long-form & Short Form)


What is the best way to structure a script that does the following?


1- Strategically hooks the audience in without sounding pushy or desperate

2- Retains the audience to watch the entirety of the video

3- And finally converts a high percentage of the audience to actually stick around and follow you


After analyzing countless hours of videos and doing deep dives into their structure I found the perfect formula that works for me.


Here Are The Steps You Need To Follow:


1- Hook- The hooks job is to breed curiosity into the viewer. An effective way of doing this is asking a question your target audience wants to know the answer to.

Fitness Example:

How you can eat any food you want without gaining weight?

Another way is to create a list that addresses your target markets desire.

Creator Example:

Here are 3 ways to edit your videos for maximum viewer retention


2-Retain- Retention is not only to keep the audience watching but at its root should educate, entertain or inspire the audience based on which style you’re choosing. A really effective way of doing this is to structure your script with


1- Lists

2- Tell stories

3- Create Steps

  • This works because the full payoff doesn’t come to the end with these formats

3-Reward-The reward is actually fulfilling the claim that the hook made. The person should feel like they really got something from the content you made.

Pro tip: DON’T BE LIKE EVERYONE ELSE (give a unique perspective)

If you enjoyed this post like it and comment your perspective below I would love to hear it!


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