Script writing
Hook
If you're using expensive skincare but skipping sunscreen... you're literally wasting your money.
Retention
I used to think sunscreen was only for sunny days. But UV rays are present even when it's cloudy, and they can cause tanning, melasma and premature aging.
Now I apply sunscreen every single morning as the last step of my skincare routine. It's lightweight, doesn't feel greasy, and leaves my skin comfortable.
CTA
If sunscreen isn't part of your daily routine yet, this is your sign to start. Your future skin will thank you. Save this video and don't forget your SPF tomorrow!