Hope this information helps you guys convert more of your leads & prospects into sales. Remember the money is in the follow up and nurture.
😎𝗟𝗲𝗮𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲: When initially capturing leads look to get the highest CTR to optin rate just ask for basic name and email information.
Then if possible using a follow up sequence of emails and possibly an incentive to request additional information most useful of which is a mobile phone number. (This will be invaluable)
👊𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽: With the right automated follow-up systems in place, you can promptly and consistently follow up with leads.
Automated messages via personalised emails, or text messages can be sent, ensuring that leads receive relevant information and nurturing based on responses.
👧👦𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Automated follow-up systems can be tailored to each lead generated based on their interests, actions, or questions during the nurture process .
This level of personalisation increases the chances of converting leads into clients in the future.
By using CRM tagging features you can segment your lists so your leads only get sent relevant emails based on previous responses.
🚀𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗟𝗲𝗮𝗱 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴: We’ll tagged and segmented lists combined with automated follow-up enable you to nurture leads efficiently and at scale.
You can deliver valuable content, share relevant resources, and provide focussed information.
👣𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Using a good tracking system such as Facebook pixels and Google analytics or other commercial options allows you to track engagement, measure the effectiveness of your campaigns , and evaluate the success of your follow-up efforts.
The insights these provide help refine your strategies for future lead-generation campaigns. Most importantly you can retarget your audience.
What methods are you using to nurture your lists and prospects and convert them in to paying customers?