System as a Service (SaaS)
Sam managed to combine two worlds - SaaS and Info-Products - when he bundled the SaaS (Skool) with his Info-Product (WeTube). It's interesting to see how irresistible his offer became when he gave people both the tech AND the framework they need to succeed.
It went beyond just Software as a Service - it became a System as a Service. People often desire the complete, end-to-end solution - and the Black Friday bundle gave them that.
I've had conversations on here with SaaS founders who have also combined their digital product with consulting, and not only does it generate huge profits for them, but it greatly reduces churn. With my own clients, I'm not just building software for them, but I'm also helping them succeed by providing SaaS business consulting. By working closely with them, they get better results, and I get happier clients.
I think this principle also applies to building a Skool group with high engagement - by giving people both the tools and framework, they now have something to actively do and discuss in the group. It could be a tool that helps them find a product to sell, or an algorithm that helps them trade, or any kind of digital product - as long as it moves people forward to their goal, and everyone in the group is using it.
I have a free Skool group where I discuss the power of founders, consultants, coaches, and creators offering combining SaaS with their Info-Product:
Please feel free to join! I'm working hard to build content, and with the right people, I think something amazing will come out of it.
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Robert Boulos
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System as a Service (SaaS)
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