Feb '23 (edited) in How I Use Skool
Micro-SaaS + Skool Community
I build micro-SaaS applications. These are niche focused, low overhead softwares with 1-3 great features. They can be used to generate leads by offering a tech lead magnet instead of ebooks/webinars/case-studies, and evolved into a business generating 10k - 15k profit/month and beyond.
One of the recurring themes that arise in the world of SaaS is the importance of having an audience. Having an audience makes launching easier, and provides critical feedback so that you can evolve your SaaS according to the loudest demands of your audience.
This is how Skool was built - Sam launched his product to his audience, and didn’t worry about it being perfect. He let users post about the features they wanted, and added them as he went along, until he reached product/market fit and started monetizing.
The interesting thing is, if you're a successful consultant, coach, or online creator, you may have the same key ingredients to undertake SaaS like Sam did. Some of those ingredients are having insight into a niche problem to solve, and knowing how to build an audience.
Everything great starts small - so first, you develop a narrowly scoped Micro-SaaS that solves a niche problem you know about in your market. Then, you launch that MVP to your audience - all they have to do is join your Skool group to gain free access.
Now you're building a community of fans by providing value in a unique way, while collecting critical feedback on your product. Using this feedback, you keep making your SaaS better, until one day you reach product/market fit, and can start monetizing your product.
But here's why this works incredibly well with established consultants/coaches - you already have existing info-products to offer to your niche. Not only is that a huge opportunity to combine consulting with your SaaS product, but you're also gaining leads to your core offerings through the community you build. Sam kept selling his masterminds until he went all in on Skool, because that is what funded the development until he felt like it was time to focus on it completely.
But not every story goes that way. I know plenty of people stuck in development hell, because they worked with developers who took their money to build their idea (badly), and provided zero guidance.
Is there demand for your product? How can you validate that? What features should you focus on for your MVP? What things can you leave out? How will your product work exactly? How will your vision be confirmed before coding? What does your SaaS landing page need to have? How will you engage your community with your SaaS product? These are just some of the questions that need to be considered before a single line of code is written.
Basically it boils down to this: anything can be built - but does that mean it should be built? And would most developers help you with that, or would they just leave it to be your problem? My goal is to not just build what my clients want, but to raise these crucial questions - the ones that have nothing to do with coding, but will make or break your success.
If you'd like to learn more about my strategy for SaaS, and get free access to AI micro-SaaS prototypes I release, feel free to join my Skool group that I'm building:
It's still early days for the group - but if you share your questions, I will share my answers!
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Robert Boulos
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Micro-SaaS + Skool Community
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