Feb '23 (edited) in How I Use Skool
Info-Product + Micro-SaaS = Supercharged Offer
It can be tough to come up with an idea for a SaaS product - but if you're an established consultant/coach/online expert, you might have some clues right in front of you.
The formula is Info-Product + Micro-SaaS = System as a Service.
That's how I use Skool. I'm building SaaS for my clients, in combination with their info-product to supercharge their offer.
For example, Sam offered WeTube, which taught people how to sell masterminds - and then he bundled it with Skool, which is the SaaS you need to do so. This combination supercharged his offer - it became a 'System as a Service'.
On a smaller scale, I've met gym consultants who teach the info people how to get more gym clients, while also including the Micro-SaaS for filling and managing their pipeline.
I've met digital marketers who teach you how to attract more clients, and also include a subscription to their chrome extension for automating conversations with leads.
Even for crypto trading - there are people who not only teach your their trading signals, but also include a monthly subscription to use their customized trading algorithm. That's an Info-Product + SaaS offer too.
This not only reduces churn (people dropping out of their subscription), but it creates a more compelling offer that you can charge premium for. You are offering both the guidance AND the digital tool they need to succeed.
This combination of Info-Product + Micro-SaaS is a powerful, and gives you a big clue towards what your SaaS product should be.
if you're an established consultant/coach/online expert, all you need to do is look at your info-product, and see where your digital product could fit into your existing process.
You're almost definitely using a SaaS product at some stage - could you replace it with your own, simplified version?
If it's a tool you use a lot, you probably also have ideas on how it could be better.
This way, you know exactly what you need to create - and the demand is built in, because your info-product has demand.
Check out the picture I attached for more examples, and let me know if you have an info-product you can super-charge with micro-SaaS.
You're welcome to join my free Skool Group if you want to learn more about how to accomplish this, without getting stuck in development hell:
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Robert Boulos
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Info-Product + Micro-SaaS = Supercharged Offer
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