If you have people that are VERY willing to give testimonials, one thing that would be important is maximizing that value and willingness.
What I mean by that is capturing it in multiple forms of content. I’ve got two right now but im sure there are more - looking for a list!
-video content, zoom etc. can be repurposed in many ways.
-Trust Pilot review - trusted platform, I can’t repurpose video content to this, so I need the user to do it.
What are other ideas?