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13d ago in Other
24 Years Of Community Building Taught Me This One Thing
When I was 9 years old. I was obsessed with Pokémon (like most kids my age), and I wanted to connect with others who shared my passion.
So, I did what any tech-savvy kid in the early 2000s would do: I created a MSN chatroom.
To my surprise, it exploded in popularity and became one of the biggest Pokémon chatrooms on the Internet at the time.
That early experience sparked a lifelong fascination with building online communities.
Since then, I've had the opportunity to run and moderate large Facebook groups and massive Discord communities.
Along the way, I've learned a lot about what it takes to create thriving online spaces.
This is the biggest takeaway:
You have to set a clear purpose.
The reason the Pokemon chatroom was able to become popular is because everyone there shared the same interest and we all gathered to talk about the latest episodes.
When your community has a clearly defined purpose, it acts as a magnet for people who share that interest or goal.
This leads to a more engaged and harmonious community from the start.
Imagine a community for knitting enthusiasts versus a generic "craft" group – the knitters will find their tribe much faster in the focused setting.
Be Specific: Don't be vague.
Instead of "a community for gamers," try "a community for competitive Overwatch players on Playstation."
The more specific, the better.
Every community I've been a part of that thrived had a clear purpose; the more general ones always fizzled out within a month
What's your Skool's purpose?
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24 Years Of Community Building Taught Me This One Thing
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