2 ways to charge your clients more

Without adding extra costs:

1. Perception is everything. You can charge more if you figure out how to change the perception of your product/offer.

£5k Rolex vs £100 Timex

2. Niche down. Find your sweet spot between what you are good at and what you like doing. You are now more likely to be an authority.

Your typical X ghostwriter vs I make content for dentist

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