1 LinkedIn Post -> 57 New Skool Members
I wanted to share some results a client of mine has achieved by combining SaaS with Skool. We built a micro-SaaS application for them to use as a lead magnet, and with just one post on LinkedIn, they acquired 57 new members. We are helping them to organize a community around their micro-SaaS, build goodwill at scale, and warm up leads for their paid offers.
When developing the micro-SaaS, we focused on 1-3 essential features that serve their niche audience. Instead of having dozens of features, we looked at existing solutions and built the 20% that provides 80% of the value. We focused on solving simple problems and left the hairy, difficult ones alone. This approach allowed us to launch on time, on budget, and within scope.
We carefully strategized to have a training curriculum along with the micro-SaaS, so that members can have a shared goal and use the SaaS to work towards it. By establishing a clear framework for the community, we can maximize engagement by aligning the group's methodology. It's like a smaller-scale version of how Sam bundled WeTube with Skool in the Black Friday offer - members get both the info-product and the micro-SaaS.
This approach is one of the lowest-risk ways to develop a SaaS product. Even if you don't want to develop it further, you have reduced your lead cost and built a community that you can sell your existing paid offers to. If you do want to continue developing it, you will have enough feedback to know exactly what needs to be adjusted or added next, so it can evolve towards true product/market fit and be monetized.
If you're interested in learning more about how coaches, consultants, and experts can bridge the gap and become SaaS founders without getting stuck in development hell, you are welcome to join my free Skool group:
I'm working hard to create a mini-course that explains my overall framework, and share tips that I've learned from years of working on engineering and technical projects.
Hope to see you in there!
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Robert Boulos
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1 LinkedIn Post -> 57 New Skool Members
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