Hey Can and Gs,
I’m thinking to add LinkedIn content marketing to my services alongside Meta ads and Google ads.
Reason being is because although I have helped a client smash it on both, I don’t have connection to him anymore (his parent company went bust meaning he went too and all his phones / emails shut down I’m guessing).
So since I have no real case studies or quantifiable metrics to showcase, I doubt many people are going to let me run ads for them.
So I’m thinking to add LinkedIn content marketing as a service since I can build a client base with that and it’s much less risky for the client. Of course, I can also upsell them in the future to advertising.
But for now, I think acquiring clients for LinkedIn content marketing would be much easier (offer a piece of free work -> it makes them money -> that’s the proof -> I land them as a client + get case studies / data evidence).
My question is: Is my thinking going too crazy here?
Or does what I’m saying make sense and sound like a good idea?