Dec '25 • IMPORTANT ANNOUNCEMENTS
Take This Quiz Before Creating Your Offer
PRODUCT VIABILITY CHECKLIST
Before you build anything… make sure it PASSES this test. If a digital product idea doesn’t pass at least 7 out of 10, it’s a NO.
1️⃣ Does it solve a real problem?
If people aren’t waking up annoyed, frustrated, embarrassed, or stressed about this problem → it won’t sell.
✔ Yes
❌ No
2️⃣ Can it get someone a quick win?
Buyers want momentum, not a 12-week textbook.
✔ Yes
❌ No
3️⃣ Would YOU buy this?
If you wouldn’t spend $47–$97 on this… why would anyone else?
✔ Yes
❌ No
4️⃣ Can it be explained in one sentence?
If you can’t describe the transformation simply, the offer isn’t clear.
✔ Yes
❌ No
5️⃣ Is someone already selling something similar?
GOOD. That means people are buying.
Competition = proof of demand.
✔ Yes
❌ No
6️⃣ Can you teach it confidently right now?
Not perfectly....confidently.
✔ Yes
❌ No
7️⃣ Does your audience already ask you about this topic?
DMs, comments, questions = demand.
✔ Yes
❌ No
8️⃣ Does it match your strengths?
If it drains you, you won’t finish it.
If it lights you up, you’ll crush it.
✔ Yes
❌ No
9️⃣ Can someone finish it in under 2 hours?
The best-selling digital products are short, clear, and insanely actionable.
✔ Yes
❌ No
🔟 Does it help them make money, save time, or solve pain?
If it doesn’t hit one of these, it’s going to struggle to sell.
✔ Yes
❌ No
✔ FINAL SCORE:
Count your checkmarks.
0–5: Throw the idea out. You deserve easier wins.
6–7: Maybe — needs refinement.
8+: Build it NOW. People will buy it.
💛 Remember:
People don’t buy information.
They buy solutions, speed, and simplicity.
PPM walks you through HOW to build a product
but this checklist helps you decide WHAT to build.
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Take This Quiz Before Creating Your Offer
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