Just dropped a new newsletter post that I've been sitting on for a while.
It's called "The AI Content Industry Isn't a Pyramid Scheme (But the Structure Is Suspiciously Similar)"
And yes, I implicate myself. Heavily.
The short version:
There's a loop in this space where teaching AI tactics → creates generic content → creates demand for "authenticity" courses → creates demand for NEW tactics → repeat.
The people teaching benefit at every stage. The people learning keep buying fixes for problems the last fix created.
I'm not outside this loop. My whole "anti-slop" positioning benefits when slop gets worse. I didn't design it, but I'd be lying if I said I don't benefit.
So the post is partly confession, partly framework.
The framework: A "Demand Manufacturing Detector" for evaluating whether AI content advice (including mine) is actually valuable or just creating more problems to sell solutions for.
The test: "Would this advice still work if 10,000 people followed it?"
I also talk about whether Voiceprint/Co-Write OS is actually different or just a more sophisticated version of the same loop. (Honest answer: I think it's different, but I'm biased, and I built in ways for you to call me out if I'm wrong.)
And if you catch me falling into the loop I'm critiquing? Call it out. In this community. Publicly.
I'm asking you to.
That's the only way this stays honest.