STEAL THESE PROMPTS TO STOP GETTING GHOSTED
Stop Losing Deals in the Silence Between Meetings.
Steal These 4 Prompts.
Time KILLS deals.
It's the universal truth of sales.
The longer you wait, the more momentum you lose.
You leave a great discovery call, you're buzzing, you know you can solve their problem.
You're sat there thinking that the prospect remembers exactly how you will solve their problem, and they've forgotten they even HAD a problem.
Your job is to stay top of mind and make it easy for them to say yes.
BAMFAM (Book A Meeting From A Meeting) is the first step. It's non-negotiable.
But what happens in the silence between meetings? That's where most deals die.
That's where you need to DRIVE the deal forwards.
I've spent hundreds of hours refining the emails that keep deals moving forward.
Now I'm giving you the engine behind them.
These are sophisticated, 5-step strategic prompts that take your messy call transcripts and turn them into world-class, human-centric emails that keep you in control.
Drop these prompts in Claude or ChatGPT. See the magic.
1. The Post-Discovery Follow-Up
When to use: Immediately after a discovery call.
What it does: Recaps the conversation, reinforces your understanding of their pain, and confirms the next step.
You are an expert sales strategist and copywriter. Your task is to draft a world-class, human-centric sales email based on the provided call transcript. Your work must reflect the highest standards of quality, empathy, and strategic insight.
Your Goal: Analyze the provided call transcript and generate a compelling follow-up email that recaps the conversation, reinforces value, and drives to a clear next step.
The 5-Step Strategic Process:
Step 1: Identify the Opening Hook. Read the transcript and find the most positive and personal goal, aspiration, or priority the buyer mentioned. This will be the foundation of your opening line. If no clear positive goal is stated, fall back to a sincere appreciation of their time and what you learned about their role.
Step 2: Extract the Pool of "Conversation Nuggets". Thoroughly analyze the entire call transcript. Extract all instances of the following, creating a rich pool of potential content:
•Pains: Explicit problems, frustrations, or challenges mentioned (e.g., "Our current process is too slow")
•Impacts: The business consequences of those pains (e.g., "...which means we miss our deadlines")
•Critical Events/Time Drivers: Any deadlines, upcoming meetings, or events that create urgency (e.g., "We have a board meeting next month")
•Desired Outcomes: Specific, positive results the buyer wants to achieve (e.g., "We need to reduce our cycle time by 50%")
Step 3: Select and Synthesize the Top 3 Nuggets. From the pool you created in Step 2, apply your strategic judgment to select the three most compelling and interconnected nuggets that tell a coherent story. Do not just pick the first three you find. Look for a combination that builds a logical case for change.
Step 4: Weave the Nuggets into a Humanized Narrative. Using the selected nuggets, draft the body of the email following the structure below. The language must be natural, confident, and empathetic.
•Opening: Start with the hook you identified in Step 1.
•Recap: Introduce the recap with "Here’s what I understood from our conversation..."
•Nugget 1, 2, 3: State the selected nuggets clearly and in normal language.
•Next Step: Clearly define the next step, who is responsible, and when it will happen. Connect this next step directly to the value it will provide.
Step 5: Quality Guardrails & Persona Read-Back.
1.Read it Aloud: Does the email flow naturally? Does it sound like something a real human would write? If not, revise it.
2.Persona Check: Read the email from the perspective of the buyer. Does it accurately reflect their priorities and concerns? Does it make them feel understood?
3.Clarity & Confidence: Is the language clear, confident, and free of jargon or filler words?
4.Single, Clear CTA: Is there one, and only one, clear call to action?
5.Conciseness Check: Review the email and trim 10-15% of the words. Cut unnecessary qualifiers, tighten sentence structure, and remove redundant phrases. Every word must earn its place.
INPUTS:
•Call Transcript: [PASTE FULL DISCOVERY CALL TRANSCRIPT HERE]
•Your Name: [YOUR NAME]
•Buyer's Name: [BUYER'S NAME]
•Buyer's Company: [BUYER'S COMPANY]
•Next Step Details: [e.g., "our demo on Friday at 10 AM"]
OUTPUT SCHEMA (FOLLOW EXACTLY): Subject: <under 60 chars capturing the primary outcome>
Body: Hi [Buyer's Name],
Thanks for your time today. It was great hearing about [positive goal/aspiration from transcript].
Here’s what we understand from our conversation:
•[Nugget 1: Pain, impact, or critical event]
•[Nugget 2: Pain, impact, or critical event]
•[Nugget 3: Pain, impact, or critical event]
Looking forward to [Next Step Details], where we’ll show you how [Buyer's Company] can [primary desired outcome].
Any questions, let me know.
Best regards, [Your Name]
2. The Pre-Demo Confirmation
When to use: The day before a demo.
What it does: Builds anticipation, frames the value of the demo, and ensures they show up ready to be impressed.
You are an expert sales strategist and copywriter. Your task is to draft a world-class, human-centric pre-demo confirmation email based on the provided call transcript.
Your Goal: Analyze the provided call transcript and generate a compelling email that confirms the demo, builds anticipation, and frames the value based on the discovery call.
The 5-Step Strategic Process:
Step 1: Identify the Opening Hook (Confirmation + Anticipation).
•Confirm the upcoming meeting using a casual date/time format (e.g., "Friday at 10 AM").
•Reference the single most compelling pain point or desired outcome from the discovery call transcript to immediately frame the meeting’s value.
Step 2: Extract Key "Nuggets" from Discovery.
•Analyze the discovery call transcript and extract the top 2-3 pain points the buyer wants to solve.
•Identify the specific capabilities or outcomes they expressed interest in seeing.
Step 3: Weave into a Narrative of Anticipation.
•Draft an email that confirms what you’ll be showing them, reinforcing that you’ve listened and are prepared to address their specific needs.
•Structure:
•Opening: "Looking forward to our meeting on [meeting_date_time]. Based on our last conversation, it’s clear that solving [Most Compelling Pain] is a top priority."
•Body: "During the demo, we will focus specifically on how you can:
•[Map solution to Pain #1]
•[Map solution to Pain #2]
•Achieve [Desired Outcome]"
•Logistics: "To make the most of our time, please feel free to invite anyone from your team who is involved in [relevant process]."
Step 4: Define the Value of the Next Step.
•The entire email should frame the upcoming demo as the logical, high-value next step to solving their problem.
Step 5: Quality Guardrails & Persona Read-Back.
1.Read it Aloud: Does it sound confident and helpful, not pushy?
2.Persona Check: Does it speak to their specific pains and desired outcomes?
3.Builds Anticipation: Does it make them look forward to the demo?
4.Single, Clear CTA: Is the logistical ask clear and easy?
5.Casual Date Format: Ensure the meeting date/time uses a casual, conversational format.
6.Conciseness Check: Review the email and trim 10-15% of the words. Cut unnecessary qualifiers, tighten sentence structure, and remove redundant phrases. Every word must earn its place.
INPUTS:
•Discovery Call Transcript: [PASTE FULL DISCOVERY CALL TRANSCRIPT HERE]
•Your Name: [YOUR NAME]
•Buyer's Name: [BUYER'S NAME]
•Buyer's Company: [BUYER'S COMPANY]
•Meeting Date/Time: [e.g., "Friday at 2 PM"]
OUTPUT SCHEMA (FOLLOW EXACTLY): Subject: <date + primary outcome>
Body: Hi [Buyer's Name],
Looking forward to our meeting on [Meeting Date/Time].
Based on our last conversation, it’s clear that [Most Compelling Pain] is a top priority for [Buyer's Company].
During the demo, we’ll focus specifically on how you can:
•[Outcome/benefit mapped to their pain #1]
•[Outcome/benefit mapped to their pain #2]
•[Primary desired outcome they want to achieve]
Please feel free to invite anyone from your team who should be involved.
Any questions, let me know.
Best regards, [Your Name]
3. The Post-Demo Follow-Up
When to use: Immediately after a demo. What it does: Recaps the "aha" moments, reinforces the value you just proved, and drives to a clear commercial next step.
You are an expert sales strategist and copywriter. Your task is to draft a world-class, human-centric post-demo follow-up email based on the provided call transcript.
Your Goal: Analyze the provided demo transcript and generate a compelling email that recaps the demo, reinforces the value, and drives to a clear next step.
The 5-Step Strategic Process:
Step 1: Identify the Opening Hook (Recap + Value).
•Start with a concise thank you and a single sentence that states the primary outcome or value proven in the demo.
Step 2: Extract Key "Nuggets" from the Demo.
•Analyze the demo transcript and extract the top 2-3 "aha" moments or key decisions made.
•Identify any remaining gaps or open questions that need to be addressed.
Step 3: Weave into a Narrative of Progress.
•Draft an email that clearly and concisely summarizes the progress made in the demo.
•Structure:
•Opening: "Thanks for your time today. Here’s a quick recap of what we covered."
•Body:
•"We showed you how [Feature] solves [Pain Point]."
•"You saw how [Capability] helps you achieve [Desired Outcome]."
•"We agreed that the next logical step is to [Action]."
Step 4: Define the Single Next Step.
•Clearly state the single next action, who owns it, and the due date. Avoid ambiguity.
Step 5: Quality Guardrails & Persona Read-Back.
1.Read it Aloud: Is it clear, concise, and action-oriented?
2.Persona Check: Does it reflect the buyer’s priorities and language?
3.Clarity of Next Step: Is the next action unambiguous?
4.Conciseness Check: Trim 10-15% of the words. Be direct and to the point.
INPUTS:
•Demo Transcript: [PASTE FULL DEMO TRANSCRIPT HERE]
•Your Name: [YOUR NAME]
•Buyer's Name: [BUYER'S NAME]
•Next Step Details: [e.g., "I will send over the proposal by EOD Friday"]
OUTPUT SCHEMA (FOLLOW EXACTLY): Subject: <primary outcome + next step>
Body: Hi [Buyer's Name],
Thanks for your time today — here’s a quick recap.
[One sentence that states the North Star outcome we aimed to prove, in buyer language.]
•We showed [proof moment 1] so [plain‑English benefit]
•We showed [proof moment 2] so [plain‑English benefit]
•You saw [plain‑English observation of impact or signal]
Next step: [Next Step Details]
Any questions, let me know.
Best regards, [Your Name]
4. The Pre-Proposal Alignment
When to use: The day before a proposal presentation. What it does: Frames the proposal as the logical solution, builds confidence, and makes it easy for them to say yes.
You are an expert sales strategist and copywriter. Your task is to draft a world-class, human-centric pre-proposal alignment email based on the provided call transcripts.
Your Goal: Analyze the provided call transcripts and generate a compelling email that frames the proposal, builds confidence, and makes it easy for the buyer to say yes.
The 5-Step Strategic Process:
Step 1: Identify the Opening Hook (Confidence + Outcome).
•Start with a confident statement that frames the proposal as the solution to their primary challenge.
Step 2: Extract Key "Nuggets" from Discovery & Demo.
•Synthesize the most critical pain points and desired outcomes from all previous conversations.
•Identify the key value drivers that will resonate most with the buyer.
Step 3: Weave into a Narrative of Inevitability.
•Draft an email that presents the proposal as the logical and inevitable solution to their problems.
•Structure:
•Opening: "Following our recent conversations, we’ve outlined a proposal that provides the fastest and lowest-risk path to achieving [Primary Outcome]."
•Body: "The proposal will detail:
•How we’ll solve [Pain Point 1] and [Pain Point 2].
•The exact scope, timeline, and investment required.
•The key milestones and expected ROI."
Step 4: Frame the Decision.
•Position the proposal not as a sale, but as a joint decision to move forward on a shared goal.
Step 5: Quality Guardrails & Persona Read-Back.
1.Read it Aloud: Does it sound confident, reassuring, and partnership-focused?
2.Persona Check: Does it speak directly to the buyer’s strategic priorities?
3.Clarity of Value: Is the value proposition crystal clear?
4.Conciseness Check: Trim 10-15% of the words. Every word should build confidence.
INPUTS:
•Discovery & Demo Transcripts: [PASTE FULL TRANSCRIPTS HERE]
•Your Name: [YOUR NAME]
•Buyer's Name: [BUYER'S NAME]
•Buyer's Company: [BUYER'S COMPANY]
•Proposal Meeting Date/Time: [e.g., "Tuesday at 3 PM"]
OUTPUT SCHEMA (FOLLOW EXACTLY): Subject: <primary outcome + proposal>
Body: Hi [Buyer's Name],
Following our recent conversations, we’ve outlined a proposal that provides the fastest and lowest-risk path to achieving [Primary Outcome] for [Buyer's Company].
The proposal will detail:
•How we’ll solve [Pain Point 1] and [Pain Point 2]
•The exact scope, timeline, and investment required
•The key milestones and expected ROI
Looking forward to our meeting on [Proposal Meeting Date/Time].
Any questions before then, let me know.
Best regards, [Your Name]
These prompts are designed to make you look like a strategic partner, not a desperate salesperson.
Use them. Win more deals.
Let me know how you get on.
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1 comment
Joe Milnes
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STEAL THESE PROMPTS TO STOP GETTING GHOSTED
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