What to do if you can't get people to trust you? · ClinicMaster Impact & Freedom

What to do if you can't get people to trust you?

Let’s address the elephant 🐘 in the room: public trust in healthcare—and in most institutions—is at an all-time low after the past few years. That’s exactly why now, more than ever, it’s crucial to be proactive and transparent about the real value you deliver. One of the most powerful ways to rebuild trust is simple but bold: ask your happy patients for a quick video testimonial right after a standout appointment.

Patients trust other patients. When prospective patients see real stories from others who’ve had an excellent experience, it breaks down skepticism and builds authentic credibility. Don’t let those moments of patient satisfaction walk out the door—capture them and let your community see the genuine impact your clinic is making.

These real, in-the-moment testimonials are social proof gold. You can repurpose them everywhere: on your website, across social media, in email campaigns, or even in your waiting room.

What’s your go-to strategy for capturing and leveraging patient testimonials in your clinic?

Any tips or success stories to share?

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