Some in this group with too much time on your hands and have had some illness or disorder for not just reading but also commenting on my posts, have her me say more than once that that Jake is the Alex Hormozi of AI. Third-row, foam-finger, "just one more video at 1 AM while the whole house is asleep" levels of fandom. Then the ACTUAL Alex Hormozi drops a video titled "Why AI won't make you rich in 2026." https://www.youtube.com/watch?v=WttZ6b-KUP4 I clicked in with my chest out, ready to defend the family honor. Nine minutes later I'm sitting there like a kid who just found out Santa outsources and the tooth fairy are just the people who spawned you. Because the man's right. Dangit. His whole case, no chaser: AI is leverage. Real leverage. But it didn't repeal every OTHER kind of leverage that was already minting money before ChatGPT learned to talk. Capital. Media. A team. A sales process that actually closes. An offer that doesn't stink. AI showing up didn't delete a single one of those. Then he drops the part that made me put the cigar and whiskey down. (La Aroma de Cuba Mi Amor and Noah's Mill in case you're wondering what to send me on my birthday). He asked his richest, oldest friends how much they personally touch AI in a day. Off camera, the honest answer was basically "bro, I don't." Their teams do. They don't. The guys with the yachts, gently breaking it to the AI guy that the robots aren't driving the boat. And this is where it kicks those of us who LIVE in this stuff square in the tokens. (I laugh at my own jokes, even when they're in writing, you gotta admit, this one was funny). He says most owners have AI-maxed their capacity, so now they crank out more, faster. Except the extra stuff they're automating was the low-priority junk. So we've built a gorgeous machine that does the wrong thing at the speed of light, and we're out here refreshing Stripe wondering why it's so quiet. His punchline is the one I want tattooed on the inside of my eyelids: the highest-leverage move in a business is making good decisions. Higher leverage than AI. Deciding what NOT to do. He said it's more efficient to decide something isn't a priority than to automate something that isn't a priority. Go ahead, read that twice. I did, out loud, to nobody in particular. And here it is again in case you didn't actually go back to read it.