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#AdSprint Day 6: Make It Human, Make It Clickable, Make It Pop
All. Most. Done! Today is the day your ad starts to feel finished. 𝗦𝘂𝗯𝗺𝗶𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗿𝘀𝗲 𝗸𝗲𝘆 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝘁𝗼 𝗯𝗲 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗱𝗿𝗮𝘄 𝘁𝗼 𝘄𝗶𝗻 𝗮 𝗽𝗶𝗻𝗻𝗲𝗱 𝗽𝗼𝘀𝘁 𝗳𝗼𝗿 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀! You are adding the page almost everyone forgets, tightening your pages so they are easy to act on, and creating the cover thumbnail that stops the scroll. 𝗦𝘁𝗲𝗽 𝟭: 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗕𝗶𝗼 𝗽𝗮𝗴𝗲 (𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗳𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝗮𝗻𝗱 𝗠𝗔𝗡𝗗𝗔𝗧𝗢𝗥𝗬 𝗽𝗮𝗴𝗲) Page title: About [Your Name] (or whatever fits your vibe) Include: A photo of you A brief section on who you help and what you are known for A quick credibility line (experience, results, why you care, or what makes your approach different) A clear CTA + link (yes, on this page too) 𝗦𝘁𝗲𝗽 𝟮: 𝗗𝗼 𝘁𝗵𝗲 𝗖𝗧𝗔 𝗮𝗻𝗱 𝗹𝗶𝗻𝗸 𝗰𝗵𝗲𝗰𝗸 Go back through every page and make sure there is: A clear call to action The link people should click (check they all work) Goal: No one should have to hunt for what to do next. 𝗦𝘁𝗲𝗽 𝟯: 𝗔𝗱𝗱 𝗽𝗶𝗰𝘁𝘂𝗿𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲𝘆 𝗵𝗲𝗹𝗽 Add images where they improve clarity or credibility, such as: A simple “peek inside” screenshot A visual of your roadmap or challenge A template preview A photo that reinforces your brand or energy You can also include a VSL (video sales letter) if you have one 𝗦𝘁𝗲𝗽 𝟰: 𝗖𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝘂𝗺𝗯𝗻𝗮𝗶𝗹 Size: 1460 x 752 Your thumbnail should: Use your brand colours Stand out in the classroom Preferably include your photo Use very few words (think 3 to 6 max) Quick content ideas for the words (choose one): Community name only Community name + one short promise One bold outcome phrase 𝗦𝘁𝗲𝗽 𝟱: 𝗔𝗱𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗿𝘀𝗲 𝘁𝗶𝘁𝗹𝗲 𝗮𝗻𝗱 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 Create a course title no longer than 32 characters Create a course description no longer than 82 characters Go out of your course and make sure everything you wrote is visible without having to click. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 Drop one of these when you are done: “Bio is in” “CTAs added” “Thumbnail done” Or post your thumbnail if you want quick feedback. 𝗡𝗼𝘁 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗺𝗲𝗺𝗯𝗲𝗿 𝘆𝗲𝘁? It’s not too late! It’s only $3/month, and the ability to place an ad in the classroom is only one of the many perks!
#AdSprint Day 6: Make It Human, Make It Clickable, Make It Pop
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#AdSprint Day 5: Pick Your Optional Page Add-Ons
Today is your “choose your own adventure” day. Your core pages are in place, and now you get to add the extras that make your ad feel complete, convincing, and easy to say yes to. 𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗵𝗼𝗼𝘀𝗲 𝟭 𝘁𝗼 𝟯 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗮𝗴𝗲𝘀 𝘁𝗼 𝗮𝗱𝗱 Pick what will help your best-fit people decide faster, with less scrolling and fewer follow-up questions. Optional page ideas: FAQs (pricing, who it is for, time commitment, how to join, what is included) Testimonials (proof, outcomes, transformation, credibility) A Roadmap or 7-Day Challenge (don't include the actual challenge, just explain and highlight what their early wins will be) A Lead Magnet (free value plus email capture) A Peek Inside (screenshots, a short tour, what members actually see and do) Anything else that fits your community (examples: a “Start Here” page, outcomes list, member wins) NOTE: There’s still one more mandatory section that will be unveiled on day 6…! 𝗦𝘁𝗲𝗽 𝟮: 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗹𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁, 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁 𝘁𝗼𝗱𝗮𝘆 (𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹) If you do not have a lead magnet you are happy with, you will get access to @Sondra Verva 's lead magnet prompt to use in ChatGPT so you can create one during the sprint. Suggested approach: Keep it simple and specific Aim for something you can finish quickly and actually use Make sure it matches the promise of your community 𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗻 Share: Which optional pages you are adding (1 to 3) If one of them is a lead magnet, tell us what you are creating in one sentence 𝗡𝗼𝘁 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗺𝗲𝗺𝗯𝗲𝗿 𝘆𝗲𝘁? It’s not too late! It’s only $3/month (price increasing Sept 1), and the ability to place an ad in the classroom is only one of the many perks!
#AdSprint Day 5: Pick Your Optional Page Add-Ons
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HOW IT WORKS - READ THIS FIRST
Ever wonder how you can let people know about your Skool community? Feel like you have so much to offer but don't know how to get people involved? Wish there was somewhere you were actually allowed to promote yourself and talk about your offer? Look no further! The Skool Classifieds are the place where you are not only allowed to promote yourself, but you are actually encouraged to do so! Like the Classifieds section of your local newspaper or the Community Message Board at the gym, this is the place to let people know what you do and what you offer. Here's how it works: 1. Invite other Skoolers you know to join the group using your invite link. The more people join, the more people there are to promote to! 2. You can post once a day only. This is to keep the group from getting spammy. If it's spammy, people won't read and you won't get noticed. Post as many days in a row as you want, but please do not post the same thing day after day - mix it up! 3. Make sure you add your post to the appropriate group/heading. Please see below for a description of what each group is for. If you don't see a group that is appropriate, message me. 4. Self-Promotion is what this group is all about, but please do not DM people with your offers. You will be removed from the group for doing this. 5. Introduce yourself in this thread, and then scroll up and find someone you have something in common with. Reach out. There are some really amazing people here! 😉 This is a place for us to support each other for our mutual benefit. Hate speech, offensive language, or general negativity will be deleted, and you will be removed from the group. *Please check out this post for more tips on how to get great results from your posts. And also this post by one of our own community members who has had great success growing his group through the CLASSIFIEDS. To learn How to Make Your Classifeds' Posts Work Harder for You, check out this masterclass by one of our moderators, @Faith Adebayo
HOW IT WORKS - READ THIS FIRST
Sooo… your skool community shouldn’t need CPR every damn Tuesday 😬
You got people into your Skool group…now how the fuck do you get them to come back? 👀 Getting members is one problem. Getting those members to actually participate, connect with each other, use the shit you built, show up again tomorrow and eventually become the people who make your community feel like a community is a completely different one. And no…I don’t think the answer is posting “What’s your biggest struggle right now?” every Monday and hoping for the best 😅 I’m putting together a 30 Day Engagement by Design Sprint for existing Skool community owners who already have people inside their group and want to intentionally design what happens after they join. This isn’t 30 days of engagement hacks, generic post prompts or me handing you a calendar of shit to copy and paste. We’re going to look at the actual experience you’ve created for your members. Do they know how to participate without needing a fucking instruction manual? Is the next step obvious and small enough that they’ll actually take it? What behaviors are you rewarding…intentionally or accidentally? Are you creating opportunities for actual connection, or mostly giving people more shit to consume? What kinds of posts make it ridiculously easy to jump into a conversation? And are you trying to force engagement…or designing a space where participation makes sense? The sprint is based on my Engagement by Design framework, which I recently taught in the skool Scale Camp community, built around one big premise: Every community gets the engagement it was designed for. We’ll spend 30 days actually applying the principles to YOUR community, with plenty of room to implement and see what happens instead of cramming a bajillion lessons into four weeks and calling it transformation. This is specifically for existing Skool owners with actual members to work with. It’s not a build your first community program, and we’re not spending 30 days overhauling your About page or chasing some mythical engagement formula.
Sooo… your skool community shouldn’t need CPR every damn Tuesday 😬
🔬 What Do Successful Skool Groups Have in Common?
I’ve been doing weekly deep dives into successful Skool communities, and one thing keeps surprising me: They’re not all succeeding the same way. This month I compared 4 completely different communities side-by-side: 🩺 A highly specialized veterinary community 🚴 A cycling coaching community 🎨 A $7/month printable sticker community 💼 A massive entrepreneurship community One sells expertise. One sells transformation and identity. One sells recurring enjoyment. One sells access and authority. Yet all four have built successful recurring community businesses. I put everything I learned into a Monthly Community Breakdown Comparison, including what each does differently, what they have in common, why their models work, and ideas you can apply to your own group. If you enjoy studying what successful Skools are actually doing instead of guessing what works, I’m adding breakdowns like these every week inside the lab. 👉 Check out the full comparison inside Skool Growth Lab. There isn't just one way to win with Skool there are many.
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🔬 What Do Successful Skool Groups Have in Common?
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the skool CLASSIFIEDS
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The #1 public place to advertise your Skool, learn how to promote your group and collaborate with Skoolers. Real connections & growth without spam.
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