10h (edited) • Communities
Adding to my previous post on referral rushes
I reposted my post on referral rushes in different communities and got some interesting feedback. Apparently this is perfect for medium sized communities.
For small ones, you won't get too much engagement in the contest, as at the beggining you're practically talking to yourself.
And big communities already grow organically very quickly, so it would be pretty hard to manage that.
So I believe there are 3 moments:
  • Small communities: give prizes for people that bring an X ammount of referrals. So let's say, a 1:1 call for every 3 people your current members bring, for example.
  • Medium communities: Referral contest
  • Large communities: Affiliate programs. The smaller the fee, the largest should be the comission. High ticket communities (with plans that go above 300 dollars) can still have attractive affiliate programs at 10% comission.
That's what makes sense to me. And the measure of what is a small, medium and large community in this case has more to do with engagement and growth rythm than with ammount of members necessarely. So it's more subjective than an exact math.
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Paulo Costa
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Adding to my previous post on referral rushes
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