Let’s talk about one of the biggest questions I get from new digital CEOs:
“Where should I list my product?”
Here’s the short answer:
If you're just getting started, you need a store that’s simple, low-cost, and beginner-friendly — so you can launch first and level up later.
🔑 Best Storefronts for Beginners:
1. Payhip – My #1 pick to start for free
✅ Free to use (5% fee per sale)
✅ Clean, simple storefront
✅ Instant product delivery
✅ Built-in affiliate + email tools
🎯 Perfect for ebooks, templates, bundles, and courses
2. Gumroad – Also free with a 10% fee
✅ No upfront cost
✅ Easy to set up
✅ Good for single products or low-ticket offers
⚠️ Less branding control than Payhip
3. Stan Store – $29/month, no sales fees
✅ All-in-one link-in-bio storefront
✅ Great if you also book calls or offer services
✅ Clean design, easy to update
💡 Good if you already have social traffic
4. Shopify + Digital Downloads App – Starts at $39/month
✅ Scalable + full customization
⚠️ Better for when you have sales coming in — not ideal for day one
🧡 What About Etsy?
Etsy can be amazing for traffic — especially if you’re selling:
✅ Printable wall art
✅ Journals + planners
✅ Holiday or niche gifts
BUT here’s what to know:
⚠️ You’ll pay listing + transaction fees
⚠️ You’re at the mercy of their algorithm
⚠️ You don’t control your customer list
✨ Use Etsy as a traffic booster, not your only home. Smart play? Start on Etsy, but funnel your buyers to your Payhip, email list, or personal site so you keep the profits AND the people.