Over time working as an eCommerce & Shopify specialist, I’ve noticed a pattern: Most stores don’t struggle because of bad products. They struggle because the store isn’t built to convert visitors into buyers.
What actually moves the needle:
1) Clear positioning and a strong offer
2) A professional, trustworthy store layout
3) Products presented for buyers, not just traffic
4) A smooth checkout and customer flow
When these basics are done correctly, results improve without wasting money on ads or constant trial and error.
Whether you’re a committed store owner or just starting out as a newbie, I’m open to working with a few people who are serious about building or fixing their Shopify store and want an honest, practical review of what’s holding it back.