How We Restructured Our Campaigns to Maximize Bookings

We made some big changes to our cold outreach campaigns, and now we’re booking 30 appointments per month! Here’s what we did:

1. Figured Out the Steps

We mapped out all the steps a lead takes, from the first message to booking. This helped us see where things were going wrong and fix them.

2. Made Messages Personal

Instead of sending the same message to everyone, we added little personal details—like something specific about their business. It really made a difference.

3. Followed Up Faster

We used to wait too long to follow up. Now, we follow up within hours, thanks to a neat little slack automation that pings us anytime someone responds. It works like magic!

4. Used Tools to Stay Consistent

Instead of doing everything by hand, we built custom tools to track follow-ups and track replies. This made sure we didn’t miss any leads.

5. Tested What Works

We tried different subject lines and message styles to see what worked best. Now, we keep using what works and stop doing what doesn’t.

These simple changes made a huge difference! Want to see the messages or tools we used? Send me a DM—I’d love to share!

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