Can you spot the shared design DNA?
At first glance, these cars seem completely unrelated.
Different brands.
Different countries.
Different price categories.
Yet they share something fundamental.
If you look closely at the proportions, the clean surfaces and the way function shapes form, you’ll start to see the same design philosophy at work.
This is classic Italian design thinking from the late 60s / 70s, strongly influenced by Giorgetto Giugiaro.
It’s not about copying shapes,
it’s about balance, clarity and restraint.
That’s why a compact Alfa, a people’s car like the Golf Mk1, and exotic cars like the Maserati Bora or Lotus Esprit can still feel related.
Curious question for you 👇
What would you like to learn more about when it comes to car design?
• Designers and their signature styles?
• How one design idea evolves across brands?
• Why some cars age better than others?
• Or specific icons you’d like to see analysed?
We’re actively working on more content around design icons, design houses and automotive history, and your input really helps shape what comes next.
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Can you spot the shared design DNA?
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