Oct 12 • General discussion
Current Marketing Problem
I started my marketing agency just a month ago and to my surprise, I closed two clients in my first week.
At first, it felt like everything was falling into place. I’d already helped a few self-employed friends grow their small businesses, so I figured scaling that into real clients would be smooth sailing.
It wasn’t.
Now that I’m working with more established businesses here in Malta, I’ve realized something, sometimes the biggest challenge isn’t marketing strategy… it’s the people inside the company.
You can have a visionary business owner who gets it, who understands why brand and marketing matter but if their team isn’t aligned, things start to fall apart. No amount of ad spend or funnel optimization can fix a team that doesn’t want to grow.
Still, this is all part of the process.
I’m learning what it really takes to help a business grow from the inside out, not just through marketing, but through communication, vision, and leadership alignment.
I assume this is a recurring problem for a lot of businesses which is why I keep saying that building teams is the priority for a business to scale.
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Current Marketing Problem
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